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CABI Book Chapter

Consumer psychology of tourism, hospitality and leisure. Volume 2.

Book cover for Consumer psychology of tourism, hospitality and leisure. Volume 2.

Description

This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population. The 2...

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Chapter 14 (Page no: 231)

K-means vs. topology representing networks: comparing ease of use for gaining optimal results with reference to data input order.

The purpose of this paper is to provide supporting evidence that Topology Representing Network (TRN) can offer more stable solutions for clustering procedures than the well-known K-Means/SPSS clustering with regard to changes in the order of input data. The first part of the paper briefly deals with market segmentation and its implications in a managerial context. K-Means cluster analysis and TRN are discussed in the subsequent section. A dataset from a survey of 430 Germans considering travelling to New Zealand is then used to show how the order of input data can affect the stability of segments with K-Means and TRN, respectively.

Other chapters from this book

Chapter: 1 (Page no: 1) Developing operational measures for the components of a destination competitiveness / sustainability model: consumer versus managerial perspectives. Author(s): Ritchie, J. R. B. Crouch, G. I. Hudson, S.
Chapter: 2 (Page no: 19) Destination images and consumer confidence in destination attribute ratings. Author(s): Perdue, R. R.
Chapter: 3 (Page no: 33) Breaking the rules: cognitive distance, choice sets and long-haul destinations. Author(s): Harrison-Hill, T.
Chapter: 4 (Page no: 49) The impact of seemingly minor methodological changes on estimates of travel and correcting bias. Author(s): Beaman, J. Beaman, J. O'Leary, J. T. Smith, S.
Chapter: 5 (Page no: 67) A review of Choice Modelling research in tourism, hospitality and leisure. Author(s): Crouch, G. I. Louviere, J. J.
Chapter: 6 (Page no: 87) Qualitative comparative analysis of travel and tourism purchase-consumption systems. Author(s): King, R. L. Woodside, A. G.
Chapter: 7 (Page no: 107) Representing and predicting tourist choice behaviour: rule-based vs. utility-based approach. Author(s): Middelkoop, M. van Borgers, A. W. J. Arentze, T. A. Timmermans, H. J. P.
Chapter: 8 (Page no: 123) Two means to the same end: hierarchical value maps in tourism - comparing the association pattern technique with direct importance ratings. Author(s): Zins, A. H.
Chapter: 9 (Page no: 153) Segmenting travel on the sourcing of information. Author(s): Bieger, T. Laesser, C.
Chapter: 10 (Page no: 169) 'Nowhere left to run': a study of value boundaries and segmentation within the backpacker market of New Zealand. Author(s): Ateljevic, I. Doorne, S.
Chapter: 11 (Page no: 187) Using Internet technology to request travel information and purchase travel services: a comparison of X'ers, boomers and mature market segments visiting Florida. Author(s): Bonn, M. A. Furr, H. L. Hausman, A.
Chapter: 12 (Page no: 195) Which determines our leisure preferences: demographics or personality? Author(s): McGuiggan, R. L.
Chapter: 13 (Page no: 215) A new psychographic segmentation method using Jungian MBTI variables in the tourism industry. Author(s): Gountas, J. Y. Gountas, S.
Chapter: 15 (Page no: 243) Behavioural market segmentation using the bagged clustering approach based on binary guest survey data: exploring and visualizing unobserved heterogeneity. Author(s): Dolnicar, S. Leisch, F.
Chapter: 16 (Page no: 253) Mastering unobserved heterogeneity in tourist behaviour research. Author(s): Mazanec, J. A.
Chapter: 17 (Page no: 273) The consumption of tour routes in cultural landscapes. Author(s): Oliver, T.
Chapter: 18 (Page no: 285) Evaluating heritage visitor attractions from the consumer perspective: a focus on Castlefield Urban Heritage Park in Manchester, UK. Author(s): Schofield, P.
Chapter: 19 (Page no: 303) A critical review of approaches to measure satisfaction with tourist destinations. Author(s): Kozak, M.
Chapter: 20 (Page no: 321) A review of comparison standards used in service quality and customer satisfaction studies: some emerging issues for hospitality and tourism research. Author(s): Ekinci, Y. Riley, M. Chen, J. S.
Chapter: 21 (Page no: 333) The antecedents and consequences of vacationers' dis/satisfaction: tales from the field. Author(s): Decrop, A.

Chapter details

  • Author Affiliation
  • Department of Marketing, University of Otago, Dunedin, New Zealand.
  • Year of Publication
  • 2001
  • ISBN
  • 9780851995359
  • Record Number
  • 20013092701