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CABI Book Chapter

Market development for genetically modified foods.

Book cover for Market development for genetically modified foods.

Description

This book is based on papers presented at the 4th meeting of the International Consortium on Agricultural Biotechnology Research on the 'Economics of Agricultural Biotechnology'. A subset of those papers is included in this volume, which addresses market development issues in developed countries, primarily in Europe and North America. Organized in 4 parts, this volume focuses on consumer reactions...

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Chapter 6 (Page no: 63)

A consumer-based approach towards new product development through biotechnology in the agro-food sector.

This chapter analyses the topic of new product development (NPD) with the help of genetic manipulation technology in the agrifood sector. The analysis moves along 3 dimensions: the technology itself; the substrate of technology; and the consumers' reaction towards biotechnology. The analysis begins with an introduction to the concept of consumer-oriented NPD followed by an overview of the quality function deployment (QFD) process. Relevant issues of QFD and of consumer-oriented NPD are then adapted to genetic modification for food production, and some key issues related to consumer orientation are outlined. The chapter then shifts to technology, summarizing the current state of affairs of genetic manipulation with regard to plants and food production. The technology is then transposed to the consumers' side by the deployment of technology into consumer benefits using the methodology of the 'house of quality'. The goal is to identify the additional value and investigate under which conditions this is realized by the consumer. At the end of the chapter, relevant issues of QFD and of consumer-oriented NPD are confronted with key findings of a survey conducted using specific product scenarios with German consumers.

Other chapters from this book

Chapter: 1 (Page no: 7) A way forward for Frankenstein foods. Author(s): Burton, M. James, S. Lindner, B. Pluske, J.
Chapter: 2 (Page no: 25) A comparison of consumer attitudes towards GM food in Ireland and the United States: a case study over time. Author(s): Wolf, M. M. Domegan, C.
Chapter: 3 (Page no: 39) Differences in public acceptance between generic and premium branded GM food products: an analytical model. Author(s): Verdurme, A. Gellynck, X. Viaene, J. Verbeke, W.
Chapter: 4 (Page no: 49) Is European consumers' refusal of GM food a serious obstacle or a transient fashion? Author(s): Hanf, C. H. Böcker, A.
Chapter: 5 (Page no: 55) Estimates of willingness to pay a premium for non-GM foods: a survey. Author(s): Mendenhall, C. A. Evenson, R. E.
Chapter: 7 (Page no: 81) The impact of bovine somatotropin on farm profits. Author(s): Tauer, L. W.
Chapter: 8 (Page no: 91) The importance of feed management technologies in the decision to adopt bovine somatotropin: an application to California dairy producers. Author(s): Henriques, I. Butler, L. J.
Chapter: 9 (Page no: 101) The potential effect of recombinant bovine somatotropin on world dairying. Author(s): Jarvis, L. S.
Chapter: 10 (Page no: 113) Gains to yield-increasing research in the evolving Canadian canola research industry. Author(s): Gray, R. S. Malla, S. Phillips, P. W. B.
Chapter: 11 (Page no: 127) Determinants of GMO use: a survey of Iowa maize-soybean farmers' acreage allocation. Author(s): Alexander, C. Fernandez-Cornejo, J. Goodhue, R. E.
Chapter: 12 (Page no: 141) Estimating adoption of GMO soybeans and maize: a case study of Ohio, USA. Author(s): Darr, D. A. Chern, W. S.
Chapter: 13 (Page no: 159) Ex ante economic assessment of adopting genetically engineered crops in Finland. Author(s): Niemi, J. Virolainen, M.
Chapter: 14 (Page no: 167) Biotechnology, farm management and local agricultural development. Author(s): Gorgitano, M. T. Sodano, V.
Chapter: 15 (Page no: 179) Public acceptance of and benefits from agricultural biotechnology: a key role for verifiable information. Author(s): Huffman, W. E. Tegene, A.
Chapter: 16 (Page no: 191) Science and regulation: assessing the impacts of incomplete institutions and information in the global agricultural biotechnology industry. Author(s): Smyth, S. Phillips, P. W. B.
Chapter: 17 (Page no: 205) Quantifying scientific risk communications of agrobiotechnology. Author(s): Marks, L. A. Mooney, S. Kalaitzandonakes, N.
Chapter: 18 (Page no: 217) Time series analysis of risk frames in media communication of agrobiotechnology. Author(s): Marks, L. A. Kalaitzandonakes, N. Allison, K. Zakharova, L.
Chapter: 19 (Page no: 227) Case study in benefits and risks of agricultural biotechnology: Roundup Ready soybeans. Author(s): Carpenter, J. E. Gianessi, L. P.
Chapter: 20 (Page no: 245) Labelling for GM foods: theory and practice. Author(s): Phillips, P. W. B. McNeill, H.
Chapter: 21 (Page no: 261) Estimating the costs of segregation for non-biotech maize and soybeans. Author(s): Lin, W. W.
Chapter: 22 (Page no: 271) Endogenous demand and optimal product regulation: the case of agricultural biotechnology. Author(s): Artuso, A.
Chapter: 23 (Page no: 279) Tobin's q and the value of agriceutical firms. Author(s): Boland, M.
Chapter: 24 (Page no: 283) The structure of the European agro-food biotechnology industry: are strategic alliances here to stay? Author(s): Traill, W. B. Duffield, C. E.
Chapter: 25 (Page no: 291) Market structure in biotechnology: implications for long-run comparative advantage. Author(s): Lavoie, B. F. Sheldon, I. M.
Chapter: 26 (Page no: 301) Biotechnology in the supply chain: managing a product differentiating technology. Author(s): Weaver, R. D. Kim, T.

Chapter details

  • Author Affiliation
  • Faculty of Agriculture and Horticulture, Institute of Economic and Social Sciences, Humboldt University of Berlin, Luisenstrasse 56, 10099 Berlin, Germany.
  • Year of Publication
  • 2001
  • ISBN
  • 9780851995731
  • Record Number
  • 20023038261