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CABI Book Chapter

Tourism in destination communities.

Book cover for Tourism in destination communities.

Description

This book describes both the positive and negative effects of tourism on the destination community. It examines together many of the issues and critical concepts that pertain to the relationship between destination communities and tourism. These issues include economics, society and culture, heritage identity, politics and power, indigenous rights, ethical stakeholder interactions, development the...

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Chapter 13 (Page no: 253)

Presenting destinations: marketing host communities.

This chapter deals with both the contentious issues and the opportunities in the marketing of host communities for tourism. It commences with an overview of the diversity of this phenomenon, followed by a brief but broad view of the scope of contemporary marketing. Here, the emphasis is on viewing marketing as multifaceted, including but extending beyond promotional issues and embracing product, price, and distribution systems as a part of the necessary discussion. The core links between the marketing of communities for tourism and sustainable tourism issues are developed, and four case studies from Queensland (Australia), Mexico, Scotland (UK), and Java (Indonesia) are described. Together with the sustainable tourism perspectives, the cases provide a basis for reviewing the benefits and opportunities, as well as the conflicts and costs, likely to be associated with the marketing of destination communities. In a penultimate integrative section, one theoretical trend (i.e., social representation theory) running through the work is highlighted. The final section focuses on contemporary marketing for harnessing the strengths and avoiding the pitfalls in the process of presenting communities.

Other chapters from this book

Chapter: 1 (Page no: 3) Tourism and destination communities. Author(s): Shalini Singh Timothy, D. J. Dowling, R. K.
Chapter: 2 (Page no: 19) Destination communities: structures, resources and types. Author(s): Boyd, S. W. Shalini Singh
Chapter: 3 (Page no: 37) The economics of tourism in host communities. Author(s): Ioannides, D.
Chapter: 4 (Page no: 55) Tourism and local society and culture. Author(s): Fagence, M.
Chapter: 5 (Page no: 79) Heritage, identity and places: for tourists and host communities. Author(s): Ashworth, G. J.
Chapter: 6 (Page no: 99) Politics and place: an analysis of power in tourism communities. Author(s): Hall, C. M.
Chapter: 7 (Page no: 115) Self-determination: exercising indigenous rights in tourism. Author(s): Johnston, A. M.
Chapter: 8 (Page no: 135) Generating goodwill in tourism through ethical stakeholder interactions. Author(s): Fennell, D. A. Przeclawski, K.
Chapter: 9 (Page no: 155) Development issues in destination communities. Author(s): Telfer, D. J.
Chapter: 10 (Page no: 181) Appropriate planning for tourism in destination communities: participation, incremental growth and collaboration. Author(s): Timothy, D. J. Tosun, C.
Chapter: 11 (Page no: 205) Community attitudes: tourism development in natural environments. Author(s): Dowling, R. K.
Chapter: 12 (Page no: 229) Local involvement in managing tourism. Author(s): Scheyvens, R.
Chapter: 14 (Page no: 273) Understanding tourism and destination communities. Author(s): Timothy, D. J. Shalini Singh Dowling, R. K.

Chapter details

  • Author Affiliation
  • Tourism Program, James Cook University, Townsville, Queensland 48111, Australia.
  • Year of Publication
  • 2003
  • ISBN
  • 9780851996110
  • Record Number
  • 20033017725