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Destination benchmarking: concepts, practices and operations.

Book cover for Destination benchmarking: concepts, practices and operations.

Description

This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations. Three types of benchmarking are adopted to destination benchmarking: internal, external, and generic. Both qualitative and quantitative measures are revised to operationalize internal and external destination benchmarking procedures. Limitations of destination benchmarking are also discussed. The book has 10 chapters and a subject index.

Metrics

Book Chapters

Chapter: 1 (Page no: 1) Overview of benchmarking theory. Author(s): Kozak, M.
Chapter: 2 (Page no: 20) Evaluating benchmarking studies in tourism. Author(s): Kozak, M.
Chapter: 3 (Page no: 34) Towards destination benchmarking. Author(s): Kozak, M.
Chapter: 4 (Page no: 53) Measures of destination benchmarking. Author(s): Kozak, M.
Chapter: 5 (Page no: 84) Internal destination benchmarking. Author(s): Kozak, M.
Chapter: 6 (Page no: 96) External destination benchmarking. Author(s): Kozak, M.
Chapter: 7 (Page no: 119) Generic destination benchmarking. Author(s): Kozak, M.
Chapter: 8 (Page no: 137) Data collection and analysis. Author(s): Kozak, M.
Chapter: 9 (Page no: 161) Destination benchmarking: characteristics and limitations. Author(s): Kozak, M.
Chapter: 10 (Page no: 182) Conclusion. Author(s): Kozak, M.

Book details

  • Author Affiliation
  • School of Tourism and Hospitality Management, Mugla University, Mugla, Turkey.
  • Year of Publication
  • 2004
  • ISBN
  • 9780851997452
  • Record Number
  • 20043004313