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CABI Book Chapter

Consumer psychology of tourism, hospitality and leisure.

Book cover for Consumer psychology of tourism, hospitality and leisure.

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Chapter 15 (Page no: 181)

Effects of holiday packaging on tourist decision making: some preliminary results.

This study aims to investigate how packaging can be used for destination marketing. The focus is on how bundling and presentation format of package information influence consideration and intention to visit. Data used are obtained from 200 students for Tunisia and Turkey. Most tourism researchers have ignored the fact that destination choice is actually a complex and multifaceted decision process in which destinations are selected in combination with other elements that comprise a holiday. Tourism literature also seems to assume that consideration sets are likely to be stable over time and that destination marketers should try to get their destinations into the consumers' consideration sets as early as possible. The present study will investigate these assumptions by looking into the effects of holiday packaging on consideration and intention to visit. Preliminary results suggest that package information format has an impact on intention to visit.

Other chapters from this book

Chapter: 1 (Page no: 1) Building foundations for understanding the consumer psychology of tourism, hospitality and leisure. Author(s): Crouch, G. I. Perdue, R. R. Timmermans, H. J. P. Uysal, M.
Chapter: 2 (Page no: 11) Profiling the one- and two-star hotel guests for targeted segmentation action: a descriptive investigation of risk perceptions, expectations, disappointments and information processing tendencies. Author(s): Dolničar, S.
Chapter: 3 (Page no: 21) The influence of consumers' emotions on their service product evaluation. Author(s): Gountas, S. Gountas, J. Y.
Chapter: 4 (Page no: 33) Validating a Guttman-type social distance scale for explaining residents' attitudes towards tourism. Author(s): Thyne, M. Zins, A. H.
Chapter: 5 (Page no: 51) Motivation for domestic tourism: a case study of the Kingdom of Saudi Arabia. Author(s): Bogari, N. B. Crowther, G. Marr, N.
Chapter: 6 (Page no: 65) Ecotourists' environmental learning opportunity as a source of competitive advantage: are ecotourism operators missing the boat with their advertising? Author(s): Price, G. G.
Chapter: 7 (Page no: 75) Domestic leisure traveller consumption systems. Author(s): Cowley, E. Spurr, R. Robins, P. Woodside, A. G.
Chapter: 8 (Page no: 91) Tourist activity planning in congested urban tourism environments: towards a game-theoretic model and decision support system. Author(s): Han Qi Dellaert, B. G. C. Raaij, W. F. van Timmermans, H. J. P.
Chapter: 9 (Page no: 103) Comparing first-time and repeat visitors' activity patterns in a tourism environment. Author(s): Kemperman, A. D. A. M. Joh ChangHyeon Timmermans, H. J. P.
Chapter: 10 (Page no: 121) A study of tourist decision processes: Algarve, Portugal. Author(s): Correia, A. Crouch, G. I.
Chapter: 11 (Page no: 135) The consumption of association convention sites: preliminary results from a study of site choice. Author(s): Crouch, G. I. Louviere, J. J.
Chapter: 12 (Page no: 149) Context and dynamics of social interaction and information search in decision making for discretionary travel. Author(s): Huan TzungCheng Beaman, J.
Chapter: 13 (Page no: 161) A duality in vacation decision making. Author(s): Hyde, K. F.
Chapter: 14 (Page no: 169) A model of vacation choice: an integration of personality and vacation choice with leisure constraints theory. Author(s): McGuiggan, R. L.
Chapter: 16 (Page no: 189) An examination of the antecedents and consequences of customer satisfaction. Author(s): Ekinci, Y. Sirakaya, E.
Chapter: 17 (Page no: 203) First-time and repeat visitors to Orlando, Florida: a comparative analysis of destination satisfaction. Author(s): Fallon, P. Schofield, P.
Chapter: 18 (Page no: 215) Aristotelian ethical values within a tourism/hospitality industry context. Author(s): Ross, G. F.
Chapter: 19 (Page no: 227) The role of expressive and instrumental factors in measuring visitor satisfaction. Author(s): Uysal, M. Williams, J.
Chapter: 20 (Page no: 237) Profiling airline web users: a segmentation approach. Author(s): Chen, J. S. Jang SeYou
Chapter: 21 (Page no: 245) Towards more thorough data-driven segmentation in tourism: a tracking framework for exploring segment development. Author(s): Dolničar, S.
Chapter: 22 (Page no: 253) Sustainable tourism and stakeholder groups: a case study of Colorado ski resort communities. Author(s): Perdue, R. R.
Chapter: 23 (Page no: 265) Cultural determinants of tourist intention to return. Author(s): Caneen, J. M.
Chapter: 24 (Page no: 275) Towards the conceptualization of tourism destination loyalty. Author(s): Niininen, O. Riley, M.
Chapter: 25 (Page no: 285) Measuring comparative performance of vacation destinations: using tourists' self-reported judgements as an alternative approach. Author(s): Kozak, M.
Chapter: 26 (Page no: 303) Cross-cultural behaviour research in tourism: a case study on destination image. Author(s): Kozak, M. Bigné, E. González, A. Andreu, L.
Chapter: 27 (Page no: 319) Journeys of the imagination? The cultural tour route revealed. Author(s): Oliver, T.

Chapter details

  • Author Affiliation
  • School of Management, University of Surrey, Guildford, Surrey GU2 7XH, UK.
  • Year of Publication
  • 2004
  • ISBN
  • 9780851997490
  • Record Number
  • 20043021075