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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Tourism SMEs, service quality and destination competitiveness.

Book cover for Tourism SMEs, service quality and destination competitiveness.


This book is a collection of papers drawn from academic and practitioner research presented at the Tourism Research 2002 conference held in Cardiff. It comments on a range of issues concerning small and medium-sized tourism enterprises (tourism SMEs) in diverse destinations worldwide, and explores various aspects of a model of tourism SMEs proposed in chapter 1. The collection is arranged into the...


Chapter 21 (Page no: 325)

'A virtual huanying, selamat datang and herzlich willkommen!' The internet as a cross-cultural promotional tool for tourism.

This chapter considers the role of the internet as a cross-cultural communication and marketing tool in tourism. It reviews the results of two studies conducted in 2002 to determine how European destinations respond to the opportunity offered by the internet. The first study examined the internationality of the web sites of 60 tourism destinations in Germany, Austria and the German-speaking part of Switzerland. The second study analysed the multilingual and multicultural content of the regional British Tourist Authority (BTA) visitor web sites. The chapter concludes by providing practical recommendations for destination management organizations and small and medium-sized tourism organizations.

Other chapters from this book

Chapter: 1 (Page no: 1) Tourism SMEs, service quality and destination competitiveness. Author(s): Jones, E. Haven-Tang, C.
Chapter: 2 (Page no: 25) Integrated tourism in Europe's rural destinations: competition or cooperation? Author(s): Oliver, T. Jenkins, T.
Chapter: 3 (Page no: 39) The peripherality, tourism and competitiveness mix: contradictory or confirmed? Author(s): Williams, F. MacLeod, M.
Chapter: 4 (Page no: 59) Policy options for the development of an indigenous tourism SME sector in Kenya. Author(s): Manyara, G. Jones, E.
Chapter: 5 (Page no: 73) Quality issues for the family business. Author(s): Getz, D. Carlsen, J. Morrison, A.
Chapter: 6 (Page no: 87) Capability-based growth: the case of UK tourism SMEs. Author(s): Augustyn, M. M. Pheby, J.
Chapter: 7 (Page no: 109) Producing hospitality, consuming lifestyles: lifestyle entrepreneurship in urban Scotland. Author(s): Domenico, M. L. di
Chapter: 8 (Page no: 123) Modelling the integration of information and communication technologies in small and medium hospitality enterprises. Author(s): Murphy, H. C.
Chapter: 9 (Page no: 143) Business goals in the small-scale accommodation sector in New Zealand. Author(s): Hall, C. M. Rusher, K.
Chapter: 10 (Page no: 155) The future of the tourism and hospitality workforce begins at home. Author(s): Haven-Tang, C. Botterill, D.
Chapter: 11 (Page no: 171) HRM behaviour and economic performance: small versus large tourism enterprises. Author(s): Hjalager, A. M.
Chapter: 12 (Page no: 183) Insights into skill shortages and skill gaps in tourism: a study in Greater Manchester. Author(s): Lashley, C.
Chapter: 13 (Page no: 197) A typology of approaches towards training in the south-east Wales hospitality industry. Author(s): Moore, S.
Chapter: 14 (Page no: 213) The utilization of human resources in tourism SMEs: a comparison between Mexico and central Florida. Author(s): Pizam, A. Tesone, D. V.
Chapter: 15 (Page no: 227) Investment support for tourism SMEs: a review of theory and practice. Author(s): Wanhill, S.
Chapter: 16 (Page no: 255) Business confidence in Wales: the Wales Tourism Business Monitor. Author(s): Smith, H.
Chapter: 17 (Page no: 269) The role of a national tourism organization in developing a national tourism quality scheme: the case of Hungary. Author(s): Behringer, Z. Mester, T.
Chapter: 18 (Page no: 285) Leadership and coordination: a strategy to achieve professionalism in the Welsh tourism industry. Author(s): James, D.
Chapter: 19 (Page no: 295) Identifying and exploiting potentially lucrative niche markets: the case of planned impulse travellers in Hong Kong. Author(s): Chan, E. Wong, S.
Chapter: 20 (Page no: 313) Small and medium-sized Libyan tourism enterprises and the national tourism development plan for Libya. Author(s): Jwaili, M. Thomas, B. Jones, E.
Chapter: 22 (Page no: 337) The heterodoxy of tourism SMEs. Author(s): Haven-Tang, C. Jones, E.

Chapter details

  • Author Affiliation
  • Leisure and Tourism Management, University of Applied Sciences, Stralsund, Germany.
  • Year of Publication
  • 2005
  • ISBN
  • 9780851990118
  • Record Number
  • 20053105777