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CABI Book Chapter

Tourism in the new Europe: the challenges and opportunities of EU enlargement.

Book cover for Tourism in the new Europe: the challenges and opportunities of EU enlargement.

Description

This book addresses European tourism within the framework of an enlarged European Union of 25 members. It looks at the substantial reorientation of the organizational framework of European tourism and its profound implications for future structural and geographical patterns of development. Providing a series of thematic evaluations of relationships between tourism and EU enlargement, this book inc...

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Chapter 19 (Page no: 256)

Romania: national identity, tourism promotion and European integration.

This chapter considers the role of officially sponsored tourism promotion, produced during the mid and late 1990s, in presenting a new identity for Romania. In particular, it examines the efforts to draw a line under the tyranny of Nicolae Ceaușescu's regime (and the political and economic instability that followed his downfall) and to reposition Romania in the Western popular imagination as a potential future member of the EU. The chapter begins with an overview of tourism development in Romania in recent decades. It then considers Romania's often ambivalent relationship with Europe. The final section presents an analysis of tourist promotional materials produced by the Romanian Ministry of Tourism in the 1990s. It considers what these materials tell us, both about the kind of country Romania imagines itself to be, and the way in which it wants to be understood in the West.

Other chapters from this book

Chapter: 1 (Page no: 20) Tourism and the European Union. Author(s): Anastasiadou, C.
Chapter: 2 (Page no: 32) Enlargement implications for European tourism. Author(s): Smith, M. Hall, D.
Chapter: 3 (Page no: 44) Tourism and the new Europe: views from beyond Europe. Author(s): Hall, C. M.
Chapter: 4 (Page no: 52) Tourism education in the new Europe. Author(s): Richards, G.
Chapter: 5 (Page no: 65) Tourism and EU enlargement: a Central European perspective. Author(s): Jordan, P.
Chapter: 6 (Page no: 81) Slovenia: new challenges in enhancing the value of the tourism destination brand. Author(s): Konečnik, M.
Chapter: 7 (Page no: 92) Slovakia: EU accession and cross-border travel. Author(s): Baláž, V.
Chapter: 8 (Page no: 104) Tourism in the Czech Republic. Author(s): Királ'ová, A.
Chapter: 9 (Page no: 116) Product development and diversification in Hungary. Author(s): Puczkó, L. Rátz, T.
Chapter: 10 (Page no: 127) Tourism in Poland: changes in policy, management and education. Author(s): Marciszewska, B.
Chapter: 11 (Page no: 139) The Baltics' accession: Finnish perspectives. Author(s): Komppula, R. Peltonen, A. Ylkänen, T. Kokkila, T.
Chapter: 12 (Page no: 154) Estonia - switching unions: impacts of EU membership on tourism development. Author(s): Jarvis, J. Kallas, P.
Chapter: 13 (Page no: 170) Latvia tourism: decisive factors and tourism development. Author(s): Druva-Druvaskalne, I. Ābols, I. Šļara, A.
Chapter: 14 (Page no: 183) Lithuania: sustainable rural tourism development in the Baltic Coastal Region. Author(s): Armaitienė, A. Povilanskas, R. Jones, E.
Chapter: 15 (Page no: 199) The Mediterranean enlargement: an overview. Author(s): Alipour, H. Hall, D.
Chapter: 16 (Page no: 213) Malta: re-imaging the Mediterranean destination. Author(s): Theuma, N.
Chapter: 17 (Page no: 224) Cyprus: building bridges in the borderlands of the new Europe. Author(s): Scott, J. Topcan, L.
Chapter: 18 (Page no: 241) Tourism in Bulgaria. Author(s): Bachvarov, M.
Chapter: 20 (Page no: 270) Turkey: EU membership implications for sustainable tourism development. Author(s): Tosun, C. Fletcher, J. Fyall, A.
Chapter: 21 (Page no: 288) Croatia in the new Europe: culture versus conformity. Author(s): Ateljevic, I. Čorak, S.
Chapter: 22 (Page no: 305) Summary and conclusions. Author(s): Smith, M. Hall, D.

Chapter details

  • Author Affiliation
  • Geography, Deanery of Sciences and Social Sciences, Liverpool Hope University, Liverpool, UK.
  • Year of Publication
  • 2006
  • ISBN
  • 9781845931179
  • Record Number
  • 20063172810