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Global wine tourism: research, management and marketing.

Book cover for Global wine tourism: research, management and marketing.

Description

This book reviews a broad range of topics concerning wine tourism, including regional development, marketing, cellar door experiences, festivals and events, and tours and trails, with insights from case studies in Europe, North America, South Africa, Australia and New Zealand. The book has 20 chapters and a subject index, and will be of interest to wine tourism researchers and stakeholders in the wine and tourism sectors.

Metrics

Book Chapters

Chapter: 1 (Page no: 19) Do tourism and wine always fit together? A consideration of business motivations. Author(s): Fraser, R. A. Alonso, A.
Chapter: 2 (Page no: 27) Land use policy and wine tourism development in North America's Pacific Northwest. Author(s): Williams, P. W. Graham, K. Mathias, L.
Chapter: 3 (Page no: 47) Enhancing the wine tourism experience: the customers' viewpoint. Author(s): Roberts, L. Sparks, B.
Chapter: 4 (Page no: 59) Wine tourism and sustainable development in regional Australia. Author(s): Gammack, J. G.
Chapter: 5 (Page no: 67) Emerging wine tourism regions: lessons for development. Author(s): Sparks, B. Malady, J.
Chapter: 6 (Page no: 80) The determinants of quality experiences in an emerging wine region. Author(s): Griffin, T. Loersch, A.
Chapter: 7 (Page no: 95) Influences on post-visit wine purchase (and non-purchase) by New Zealand winery visitors. Author(s): Mitchell, R.
Chapter: 8 (Page no: 110) Electronic marketing and wine tourism. Author(s): Murphy, J.
Chapter: 9 (Page no: 123) Understanding the impact of wine tourism on post-tour purchasing behaviour. Author(s): O'Mahony, B. Hall, J. Lockshin, L. Jago, L. Brown, G.
Chapter: 10 (Page no: 141) Wine tourists in South Africa: a demand-side study. Author(s): Tassiopoulos, D. Haydam, N.
Chapter: 11 (Page no: 153) Younger wine tourists: a study of generational differences in the cellar door experience. Author(s): Charters, S. Fountain, J.
Chapter: 12 (Page no: 161) Survey timing and visitor perceptions of cellar door quality. Author(s): O'Neill, M. A. Charters, S.
Chapter: 13 (Page no: 179) Wine festivals and tourism: developing a longitudinal approach to festival evaluation. Author(s): Taylor, R.
Chapter: 14 (Page no: 196) Analysis of motivational and promotional effects of a wine festival. Author(s): Yuan, J. X. Jang, S. C. Cai, L. A. Morrison, A. M. Linton, S. J.
Chapter: 15 (Page no: 209) Strategic planning for a regional wine festival: the Margaret River Wine Region Festival. Author(s): Carlsen, J. Getz, D.
Chapter: 16 (Page no: 227) Nautical wine tourism: a strategic plan to create a nautical wine trail in the Finger Lakes wine tourism region of New York State. Author(s): Adams, M. Q.
Chapter: 17 (Page no: 242) Wine tourism in Portugal: the Bairrada Wine Route. Author(s): Correia, L. Ascenção, M. P.
Chapter: 18 (Page no: 255) Are we there yet? How to navigate the wine trail. Author(s): Hurburgh, D. Friend, D.
Chapter: 19 (Page no: 263) Conclusion: the future of wine tourism research, management and marketing. Author(s): Charters, S. Carlsen, J.

Book details

  • Author Affiliation
  • Curtin University, Perth, Western Australia, Australia.
  • Year of Publication
  • 2006
  • ISBN
  • 9781845931704
  • Record Number
  • 20063180771