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CABI Book Chapter

Leisure and tourism policy and planning.

Book cover for Leisure and tourism policy and planning.

Description

This book provides a comprehensive, multidisciplinary introduction to public policy and planning in the field of leisure and tourism. It includes theoretical perspectives and practical guidelines for the application of a range of analytical techniques. It is an updated edition of Leisure Policy and Planning (1994), now covering tourism as well as leisure and addressing such issues as citizens' rig...

Metrics

Chapter 10 (Page no: 211)

Performance evaluation.

This chapter examines the evaluation of leisure and tourism policy and plans once implemented, and how the information generated from such a process is utilized in further rounds of policy formulation and plan-making. The steps involved in performance evaluation are outlined and in particular it is emphasized that performance evaluation must be linked to goals and objectives. At the heart of modern performance evaluation is the performance indicator, PI - generally a quantified measure of a specific aspect of performance. In the case of internal evaluation, PIs are measured against baseline and target values; in the case of comparative evaluation, PIs are benchmarked against the same PIs from a number of similar facilities or programmes. The chapter reviews a number of frameworks that have emerged in recent years to systematize evaluation, including the British best value framework and the North American BAL system, and considers applications of these and other evaluation exercises. A major implication of performance evaluation is that its implementation requires a reliable information system comprising: routine ticket-sale data and user counts when they are not available; disaggregated financial data; booking records; regular user surveys; community surveys; and local census analysis.

Other chapters from this book

Chapter: 1 (Page no: 1) Introduction. Author(s): Veal, A. J.
Chapter: 2 (Page no: 11) Leisure and tourism: rights, needs and citizenship. Author(s): Veal, A. J.
Chapter: 3 (Page no: 35) Political ideologies and the role of the state. Author(s): Veal, A. J.
Chapter: 4 (Page no: 53) The market versus the state. Author(s): Veal, A. J.
Chapter: 5 (Page no: 73) Public policy-making. Author(s): Veal, A. J.
Chapter: 6 (Page no: 88) Leisure and tourism plans and planning. Author(s): Veal, A. J.
Chapter: 7 (Page no: 116) Planning methods. Author(s): Veal, A. J.
Chapter: 8 (Page no: 154) Forecasting leisure and tourism demand. Author(s): Veal, A. J.
Chapter: 9 (Page no: 185) Economic evaluation techniques. Author(s): Veal, A. J.
Chapter: 11 (Page no: 238) Policy and planning for particular sectors and groups. Author(s): Veal, A. J.

Chapter details