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Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Destination benchmarking: concepts, practices and operations.

Book cover for Destination benchmarking: concepts, practices and operations.

Description

This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes. The fo...

Metrics

Chapter 9 (Page no: 161)

Destination benchmarking: characteristics and limitations.

This chapter has set out a general discussion of the application of benchmarking in tourist destinations and its implications for benchmarking theory and practice. It has underlined the main differences between the terms 'organization benchmarking' and 'destination benchmarking', and then addressed the limitations arising from the structure of the travel and tourism industry and influencing the successful development and implementation of destination benchmarking practices. The discussion was based on the findings emerging from the case studies on Mallorca and Turkey, as two Mediterranean destinations competing with each other.

Other chapters from this book

Chapter: 1 (Page no: 1) Overview of benchmarking theory. Author(s): Kozak, M.
Chapter: 2 (Page no: 20) Evaluating benchmarking studies in tourism. Author(s): Kozak, M.
Chapter: 3 (Page no: 34) Towards destination benchmarking. Author(s): Kozak, M.
Chapter: 4 (Page no: 53) Measures of destination benchmarking. Author(s): Kozak, M.
Chapter: 5 (Page no: 84) Internal destination benchmarking. Author(s): Kozak, M.
Chapter: 6 (Page no: 96) External destination benchmarking. Author(s): Kozak, M.
Chapter: 7 (Page no: 119) Generic destination benchmarking. Author(s): Kozak, M.
Chapter: 8 (Page no: 137) Data collection and analysis. Author(s): Kozak, M.
Chapter: 10 (Page no: 182) Conclusion. Author(s): Kozak, M.

Chapter details