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CABI Book Chapter

River tourism.

Book cover for River tourism.

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Chapter 8 (Page no: 131)

Fishing the 'big rivers' in Australia's Northern territory: market diversification for the Daly River.

This chapter is concerned with the fishing assets (including rivers, estuaries, lakes and billabongs) of the Northern Territory (Australia) and how their use might reflect on innovation in the tourism destination system. Specifically, the chapter examines the level of diversity in the fishing tourism marketplace in the Northern Territory. The research considers two aspects: the first is the diversity of trips taken to the Northern Territory which feature fishing as an activity (trip patterns); and the second is the industry response to the market in terms of the structure of the product mix and marketing strategies (industrial organization) of one of the big-river fishing destinations in the Territory's Top End. Data from the Northern Territory Travel Monitor (2000-04) are used to describe trip patterns and a case study of the Daly River is used to analyse industrial organization. What is evident from the case study of the Daly River is a lack of diversity in fishing tourism product offerings, and a consequent lack of diversity in the profile of consumers. The Daly River region faces a number of challenges in achieving the characteristics claimed as necessary for systemic innovation.

Other chapters from this book

Chapter: 1 (Page no: 1) Introducing river tourism: physical, ecological and human aspects. Author(s): Prideaux, B. Timothy, D. J. Cooper, M.
Chapter: 2 (Page no: 23) River tourism in the South Asian subcontinent. Author(s): Cooper, M.
Chapter: 3 (Page no: 41) River-based tourism in the USA: tourism and recreation on the Colorado and Mississippi rivers. Author(s): Timothy, D. J.
Chapter: 4 (Page no: 55) The Mekong: developing a new tourism region. Author(s): Laws, E. Semone, P.
Chapter: 5 (Page no: 74) River tourism: sailing the Nile. Author(s): Cooper, M.
Chapter: 6 (Page no: 95) European waterways as a source of leisure and recreation. Author(s): Erfurt-Cooper, P.
Chapter: 7 (Page no: 117) The Yangzi River tourism zone. Author(s): Arlt, W. G. Feng, G.
Chapter: 9 (Page no: 147) The Amazon: a river tourism frontier. Author(s): Prideaux, B. Lohmann, G.
Chapter: 10 (Page no: 165) River heritage: the Murray-Darling River. Author(s): Prideaux, B.
Chapter: 11 (Page no: 181) White-water tourism. Author(s): Buckley, R.
Chapter: 12 (Page no: 197) Basin-based governance for integrated water resources management: prospects and challenges. Author(s): Fellizar, F. P., Jr.
Chapter: 13 (Page no: 217) Sustainable water resources and water security. Author(s): Nakagami, K. Nwe, K. M.
Chapter: 14 (Page no: 239) 'The river city'? Conflicts in the development of a tourism destination brand for Brisbane. Author(s): Marzano, G. Laws, E. Scott, N.
Chapter: 15 (Page no: 257) Conclusions and challenges. Author(s): Cooper, M. Prideaux, B.

Chapter details

  • Author Affiliation
  • Tourism Research Group, School of Tourism and Hospitality, Faculty of Law Business and Arts, Charles Darwin University, Darwin, NT 0909, Australia.
  • Year of Publication
  • 2009
  • ISBN
  • 9781845934682
  • Record Number
  • 20093069365