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Tourism and Generation Y.

Book cover for Tourism and Generation Y.

Description

This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo Boomers or the Digital Generation. The book consists of 14 chapters presented in three parts: Gen Y and tourism; Gen Y tourist behaviour; and capitalizing on Gen Y as consumers and producers.

Metrics

Book Chapters

Chapter: 1 (Page no: 1) Getting to know the Y Generation. Author(s): Pendergast, D.
Chapter: 2 (Page no: 16) Mythbusting: Generation Y and travel. Author(s): Moscardo, G. Benckendorff, P.
Chapter: 3 (Page no: 27) Generation Y's travel behaviours: a comparison with baby boomers and Generation X. Author(s): Huang, Y. C. Petrick, J. F.
Chapter: 4 (Page no: 38) Understanding Generation-Y tourists: managing the risk and change associated with a new emerging market. Author(s): Benckendorff, P. Moscardo, G.
Chapter: 5 (Page no: 47) Generation Y as wine tourists: their expectations and experiences at the winery-cellar door. Author(s): Fountain, J. Charters, S.
Chapter: 6 (Page no: 58) Generation Y: perspectives of quality in youth adventure travel experiences in an Australian backpacker context. Author(s): Jennings, G. Cater, C. Lee YoungSook Ollenburg, C. Ayling, A. Lunny, B.
Chapter: 7 (Page no: 73) Nature-based tourism in North America: is Generation Y the major cause of increased participation? Author(s): Pennington-Gray, L. Blair, S.
Chapter: 8 (Page no: 85) Tourism and the N Generation in a dynamically changing society: the case of South Korea. Author(s): Park, M. K. Jang HoChan Lee SeokHo Brayley, R.
Chapter: 9 (Page no: 98) Beach safety and millennium youth: travellers and sentinels. Author(s): Wilks, J. Pendergast, D.
Chapter: 10 (Page no: 109) Personal travel safety: a new generational perspective. Author(s): Wilks, J. Pendergast, D.
Chapter: 11 (Page no: 119) Adjusting attitudes using traditional media: magazines can still move millennials. Author(s): Loda, M. D. Coleman, B. C.
Chapter: 12 (Page no: 131) Understanding Generation Y's attitudes towards a career in the industry. Author(s): Richardson, S.
Chapter: 13 (Page no: 143) Generation Y and work in tourism and hospitality: problem? What problem? Author(s): Cairncross, G. Buultjens, J.
Chapter: 14 (Page no: 155) Generation Y's future tourism demand: some opportunities and challenges. Author(s): Glover, P.

Book details

  • Author Affiliation
  • School of Business, James Cook University, Queensland 4810, Australia.
  • Year of Publication
  • 2009
  • ISBN
  • 9781845936013
  • Record Number
  • 20103056772