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Tourism and Generation Y.

Book cover for Tourism and Generation Y.


This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo Boomers or the Digital Generation. The book consists of 14 chapters presented in three parts: Gen Y and tourism; Gen Y tourist behaviour; and capitalizing on Gen Y as consumers and producers.


Book Chapters

Chapter: 1 (Page no: 1) Getting to know the Y Generation. Author(s): Pendergast, D.
Chapter: 2 (Page no: 16) Mythbusting: Generation Y and travel. Author(s): Moscardo, G. Benckendorff, P.
Chapter: 3 (Page no: 27) Generation Y's travel behaviours: a comparison with baby boomers and Generation X. Author(s): Huang, Y. C. Petrick, J. F.
Chapter: 4 (Page no: 38) Understanding Generation-Y tourists: managing the risk and change associated with a new emerging market. Author(s): Benckendorff, P. Moscardo, G.
Chapter: 5 (Page no: 47) Generation Y as wine tourists: their expectations and experiences at the winery-cellar door. Author(s): Fountain, J. Charters, S.
Chapter: 6 (Page no: 58) Generation Y: perspectives of quality in youth adventure travel experiences in an Australian backpacker context. Author(s): Jennings, G. Cater, C. Lee YoungSook Ollenburg, C. Ayling, A. Lunny, B.
Chapter: 7 (Page no: 73) Nature-based tourism in North America: is Generation Y the major cause of increased participation? Author(s): Pennington-Gray, L. Blair, S.
Chapter: 8 (Page no: 85) Tourism and the N Generation in a dynamically changing society: the case of South Korea. Author(s): Park, M. K. Jang HoChan Lee SeokHo Brayley, R.
Chapter: 9 (Page no: 98) Beach safety and millennium youth: travellers and sentinels. Author(s): Wilks, J. Pendergast, D.
Chapter: 10 (Page no: 109) Personal travel safety: a new generational perspective. Author(s): Wilks, J. Pendergast, D.
Chapter: 11 (Page no: 119) Adjusting attitudes using traditional media: magazines can still move millennials. Author(s): Loda, M. D. Coleman, B. C.
Chapter: 12 (Page no: 131) Understanding Generation Y's attitudes towards a career in the industry. Author(s): Richardson, S.
Chapter: 13 (Page no: 143) Generation Y and work in tourism and hospitality: problem? What problem? Author(s): Cairncross, G. Buultjens, J.
Chapter: 14 (Page no: 155) Generation Y's future tourism demand: some opportunities and challenges. Author(s): Glover, P.

Book details

  • Author Affiliation
  • School of Business, James Cook University, Queensland 4810, Australia.
  • Year of Publication
  • 2009
  • ISBN
  • 9781845936013
  • Record Number
  • 20103056772