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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Agri-food chain relationships.

Book cover for Agri-food chain relationships.


This book is the result of several years of research activity on the topic of how to better link farmers, processors and retailers with each other in order to ensure and improve the supply of food products which meet consumer needs and wants. The book is structured in three parts. Starting with an overview regarding main developments in the agri-food sector with relevance for chain relationships (...


Chapter 6 (Page no: 105)

Review of the trust situation in agri-food chain relationships in the Asia-Pacific with a focus on the Philippines and Australia.

This chapter explores the various ways in which market intermediaries can build trust in their relationship with growers. Results are presented from an empirical evaluation of trust in fresh produce (fruit and vegetables) supply chains in the Philippines and Australia. It is widely accepted that trust is the critical determinant of good buyer-seller relationships. In the Philippines, the key antecedents to trust between growers and their preferred buyers is found to be the buyers' willingness to advise growers of supply problems, a close personal friendship and a perception that the buyer treats the grower fairly. In Perth, Western Australia, where traditionally there has been a great deal of distrust between growers and the market agents who receive and distribute their produce, growers generally transact with more than one market agent. Trust is facilitated primarily by the market agent's good reputation. Preferred market agents are perceived to treat growers more equitably, to provide adequate rewards and to make available technical information that could assist or enable growers to better fulfill the needs of downstream buyers. Conversely, market agents' propensity to act opportunistically and to employ coercive influence strategies has a significant negative impact on trust.

Other chapters from this book

Chapter: 1 (Page no: 25) Building sustainable relationships in agri-food chains: challenges from farm to retail. Author(s): Hartmann, M. Frohberg, K. Fischer, C.
Chapter: 2 (Page no: 45) Inter-organizational relationships in agri-food systems: a transaction cost economics approach. Author(s): Chaddad, F. Rodriguez-Alcalá, M. E.
Chapter: 3 (Page no: 61) Behavioural economics and the theory of social structure: relevance for understanding inter-organizational relationships. Author(s): Hartmann, M. Hoffmann, J. Simons, J.
Chapter: 4 (Page no: 74) Collaborative advantage, relational risks and sustainable relationships: a literature review and definition. Author(s): Fischer, C. Reynolds, N.
Chapter: 5 (Page no: 91) Trust and relationships in selected European agri-food chains. Author(s): Leat, P. Henchion, M. Albisu, L. M. Fischer, C.
Chapter: 7 (Page no: 119) Determinants of sustainable agri-food chain relationships in Europe. Author(s): Fischer, C. Hartmann, M. Reynolds, N. Leat, P. Revoredo-Giha, C. Henchion, M. Gracia, A. Albisu, L. M.
Chapter: 8 (Page no: 135) Enhancing the integration of agri-food chains: challenges for UK malting barley. Author(s): Revoredo-Giha, C. Leat, P.
Chapter: 9 (Page no: 150) From transactions to relationships: the case of the Irish beef chain. Author(s): Henchion, M. McIntyre, B.
Chapter: 10 (Page no: 164) Reviewing relationship sustainability in the case of the German wheat-to-bread chain. Author(s): Bavorová, M. Hockmann, H.
Chapter: 11 (Page no: 177) Inter-organizational relationships in the US agri-food system: the role of agricultural cooperatives. Author(s): Chaddad, F.
Chapter: 12 (Page no: 191) Guanxi and contracts in Chinese vegetable supply chains: an empirical investigation. Author(s): Lu HuaLiang Trienekens, J. Omta, O. Feng ShuYi
Chapter: 13 (Page no: 206) Inter-organizational relationships as determinants for competitiveness in the agrifood sector: the Spanish wheat-to-bread chain. Author(s): Gracia, A. Magistris, T. de Albisu, L. M.
Chapter: 14 (Page no: 220) How buyer-supplier relationships can create value: the case of the Australian wine industry. Author(s): Hobley, L. Batt, P. J.
Chapter: 15 (Page no: 237) Best practice in relationship management: recommendations for farmers, processors and retailers. Author(s): Lu HuaLiang Batt, P. J. Fischer, C.
Chapter: 16 (Page no: 250) Improving agri-food chain relationships in Europe: the role of public policy. Author(s): Albisu, L. M. Henchion, M. Leat, P. Blandford, D.
Chapter: 17 (Page no: 267) Lessons learned: recommendations for future research on agri-food chain relationships. Author(s): Chaddad, F. Fischer, C. Hartmann, M.

Chapter details

  • Author Affiliation
  • Curtin University of Technology, Perth, Australia.
  • Year of Publication
  • 2010
  • ISBN
  • 9781845936426
  • Record Number
  • 20103251021