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The business and management of ocean cruises.

Book cover for The business and management of ocean cruises.

Description

This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which cruise lines operate. Part II (chapters 5-8) includes four chapters that address issues of significance for corporate managers in the cruise sector. Part III (chapters 9-11) deal with aspects of the marketing mix employed by cruise lines to attract passengers and fill their ships. Part IV (chapters 12-15) is concerned with managerial functions related directly to the cruise product. Part V (chapters 16-19) focuses on operational management functions on board cruise ships. The final Part VI (chapter 20) looks at future development possibilities for the cruise sector.

Metrics

Book Chapters

Chapter: 1 (Page no: 3) The demand for ocean cruises - three perspectives. Author(s): Vogel, M. Oschmann, C.
Chapter: 2 (Page no: 19) Development of the cruise industry structure - the supply side. Author(s): Bjelicic, B.
Chapter: 3 (Page no: 30) Regulatory frameworks of the cruise industry. Author(s): Boy, C. Neumann, S.
Chapter: 4 (Page no: 46) Impacts of cruising. Author(s): Manning, E. W.
Chapter: 5 (Page no: 63) Cruise line strategies for keeping afloat. Author(s): Gross, S. Lück, M.
Chapter: 6 (Page no: 77) Core cruise operator processes and systems: overview and challenges. Author(s): Papathanassis, A.
Chapter: 7 (Page no: 90) Cruise lines' purchasing and logistics management. Author(s): Véronneau, S. Roy, J.
Chapter: 8 (Page no: 101) Human resource management in the cruise industry. Author(s): Gibson, P. Walters, C.
Chapter: 9 (Page no: 117) Marketing communications in the cruise industry. Author(s): Kwortnik, R. Rand, J.
Chapter: 10 (Page no: 131) Pricing and revenue management for cruises. Author(s): Vogel, M.
Chapter: 11 (Page no: 145) Cruise packages. Author(s): Cartledge, G.
Chapter: 12 (Page no: 157) Cruise product development. Author(s): Spiegel, S.
Chapter: 13 (Page no: 167) Itinerary planning. Author(s): Henry, J.
Chapter: 14 (Page no: 184) Shore-side activities. Author(s): London, W. R.
Chapter: 15 (Page no: 196) Service quality and the cruise industry. Author(s): Aggett, M. Lim WaiMun
Chapter: 16 (Page no: 209) Hotel operations management on cruise ships. Author(s): Wolber, B.
Chapter: 17 (Page no: 219) Food and beverage operations. Author(s): Cartledge, G.
Chapter: 18 (Page no: 231) Safety and security management. Author(s): Neumann, S. Ullrich, A.
Chapter: 19 (Page no: 239) Cruise ship marine operations. Author(s): Véronneau, S.
Chapter: 20 (Page no: 253) Cruise sector growth - prospects, challenges, responsibilities. Author(s): Papathanassis, A. Vogel, M.

Book details

  • Author Affiliation
  • Bremerhaven University of Applied Sciences, Bremerhaven, Germany.
  • Year of Publication
  • 2012
  • ISBN
  • 9781845938451
  • Record Number
  • 20113385047