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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Fair Trade and organic agriculture: a winning combination?

Book cover for Fair Trade and organic agriculture: a winning combination?


This book pursues a twofold aim: (i) to assess the welfare impacts of either an organic or a Fair Trade certification system, or of both systems in combination, on smallholders in developing countries; and (ii) to examine the willingness of consumers in the developed world to pay for such certified produce. The book consists of 16 chapters, with chapters 6-9 presenting consumer case studies from t...


Chapter 7 (Page no: 61)

Multiple certifications and consumer purchase decisions: a case study of willingness to pay for coffee in Germany.

The study in this chapter fills the gap in consumers' choice and willingness to pay for multiple certified coffee by focusing on three specific labels: 'Organic', 'Fair Trade' and 'Wild Grown'; and on the two large Arabica coffee production countries: Brazil and Ethiopia. In addition to identifying which certifications are relatively more valued by German consumers, the study sheds light on whether older, more established labels like Fair Trade enjoy a market share advantage vis-à-vis newer labels like Wild Grown coffee.

Other chapters from this book

Chapter: 1 (Page no: 1) An overview of organic agriculture and Fair Trade systems. Author(s): Parvathi, P. Waibel, H.
Chapter: 2 (Page no: 8) Organic and Fairtrade markets at a glance. Author(s): Lernoud, J. Willer, H.
Chapter: 3 (Page no: 15) Organic and Fairtrade production worldwide. Author(s): Lernoud, J. Willer, H.
Chapter: 4 (Page no: 30) Evolution of producer organizations in Fair Trade coffee certification. Author(s): Capote-Fuentes, R. T. Grote, U. Byers, L. Stellmacher, T.
Chapter: 5 (Page no: 43) Methodological toolbox. Author(s): Waibel, H. Parvathi, P.
Chapter: 6 (Page no: 51) Consumer behaviour in the organic and Fair Trade food market in Europe. Author(s): Zander, K. Schleenbecker, R. Hamm, U.
Chapter: 8 (Page no: 76) Consumers' information search and preferences for Fair Trade coffee: a case study from Germany. Author(s): Schleenbecker, R. Zander, K. Hamm, U.
Chapter: 9 (Page no: 88) Gender-equality chocolate: a missing market? Author(s): Goldvale, C. Viennet, R.
Chapter: 10 (Page no: 103) Fair Trade certification on plantations: household wealth and welfare implications for hired labour. Author(s): Krumbiegel, K. Wollni, M.
Chapter: 11 (Page no: 118) Assessing the benefits of organic and Fair Trade production for small-scale farmers in Asia. Author(s): Qiao YuHui
Chapter: 12 (Page no: 130) The impact of certification on material input costs in India. Author(s): Parvathi, P. Waibel, H.
Chapter: 13 (Page no: 141) Dovetailing Fair Trade and organic agro-certifications in Latin America: how the twins can meet? Author(s): Fort, R. Ruben, R.
Chapter: 14 (Page no: 157) Certifying coffee cooperatives in Ethiopia, India and Nicaragua: how far do small-scale coffee producers benefit? Author(s): Jena, P. R. Grote, U. Stellmacher, T.
Chapter: 15 (Page no: 173) The relevance of reliability, reputation and respect for producer-level benefits of organic and Fair Trade certification for smallholders. Author(s): Kleemann, L.
Chapter: 16 (Page no: 184) The way forward. Author(s): Parvathi, P. Grote, U. Waibel, H.

Chapter details

  • Author Affiliation
  • Charles H. Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York, USA.
  • Year of Publication
  • 2018
  • ISBN
  • 9781786393050
  • Record Number
  • 20173372686