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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Religious tourism in Asia: tradition and change through case studies and narratives.

Book cover for Religious tourism in Asia: tradition and change through case studies and narratives.


This book brings together a range of case studies in the areas of religion, religious tourism and pilgrimage in Asia. It assesses the increasing linkages and interconnections between religious tourism and secular spaces on a global stage, and explores key learning points from a range of contemporary case studies of religious and pilgrimage activity related to ancient, sacred and emerging tourist d...


Chapter 3 (Page no: 21)

Entrepreneurship for religious tourism in Mumbai, India.

This chapter first summarizes the concept of entrepreneurship in religious tourism by focusing on the theory of religious economy. It then considers the characteristics of the religious tourism marketplace in Mumbai and India. Subsequently, the management strategy of an Islamic tour operator is described, based on a personal interview with the company's co-manager. The unique management strategy of the Islamic tour operator is summarized by three points: the establishment of a leisure culture based on Islamic value for lower-middle-class people in local communities; the development of customers' religious knowledge and piety through religious tours; and the circulation of the company's profit in the local community.

Other chapters from this book

Chapter: 1 (Page no: 1) Religious tourism and sacred sites in Asia. Author(s): Griffin, K. Raj, R. Yasuda, S.
Chapter: 2 (Page no: 10) The rise of heritage and religious tourism to sacred sites in Oman. Author(s): Kessler, K. Raj, R.
Chapter: 4 (Page no: 30) Spiritual tourism in sufism in south Asia. Author(s): Hasnu, S. A. F. Saad Aslam
Chapter: 5 (Page no: 38) Religious tourism in Azerbaijan: current challenges. Author(s): Liutikas, D.
Chapter: 6 (Page no: 49) The sacred in caves and mountains: animist and Christian interfaces in the Philippines. Author(s): Labor, H. L. A.
Chapter: 7 (Page no: 58) Religious tourism in the ideological framework of Chinese tourism education. Author(s): Korstanje, M. E. George, B. P.
Chapter: 8 (Page no: 67) Religious tourism: the beginning of a new era with special reference to India. Author(s): Rumki Bandyopadhyay Kushagra Rajendra
Chapter: 9 (Page no: 77) Pilgrimage and historical tourism on West Java: learning about history. Author(s): Hellman, J.
Chapter: 10 (Page no: 87) To own the sacred, to control the people: a case study of the MahāBodhi Temple Complex in Bodhgayā, India. Author(s): Joshi, N.
Chapter: 11 (Page no: 99) Branding the Buddha's birthplace: exploring Nepal's potential to become a destination of global Buddhist tourism. Author(s): Adhikari, D. Zhang JuYan
Chapter: 12 (Page no: 110) Religious migrations in contemporary Central Asia. Author(s): Mendikulova, G. Nadezhuk, E.
Chapter: 13 (Page no: 118) Religious festival in tourism: a comparative perspective of the Aobao festival. Author(s): Yang JingJing Zhang LingYun
Chapter: 14 (Page no: 127) To brand Gandhara, the Ancient Buddhist Centre: Pakistan's potential to develop Buddhist tourism. Author(s): Zhang, J.
Chapter: 15 (Page no: 138) Nankana Sahib as 'A symbol of religious coexistence'. Author(s): Abbasi, A. S.
Chapter: 16 (Page no: 149) The destination marketing development of religious tourism in Uzbekistan: a case study. Author(s): Navruz-zoda, B. Navruz-zoda, Z.
Chapter: 17 (Page no: 158) Religion and religious tourism: a case study of Kerala. Author(s): Pillai, S. K. B.
Chapter: 18 (Page no: 166) Discussion questions. Author(s): Yasuda, S. Raj, R. Griffin, K.

Chapter details

  • Author Affiliation
  • Takasaki City University of Economics, Takasaki, Japan.
  • Year of Publication
  • 2018
  • ISBN
  • 9781786392343
  • Record Number
  • 20183343856