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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Religious tourism in Asia: tradition and change through case studies and narratives.

Book cover for Religious tourism in Asia: tradition and change through case studies and narratives.


This book brings together a range of case studies in the areas of religion, religious tourism and pilgrimage in Asia. It assesses the increasing linkages and interconnections between religious tourism and secular spaces on a global stage, and explores key learning points from a range of contemporary case studies of religious and pilgrimage activity related to ancient, sacred and emerging tourist d...


Chapter 13 (Page no: 118)

Religious festival in tourism: a comparative perspective of the Aobao festival.

This chapter examines the impact of tourism on the Aobao religious festival held in Tuva and Kazakh settlements in Kanas, Xinjiang, China. In many indigenous communities, tourism impacts religious festivals and undermines their purposes by exposing them to market forces and commercialism. Some compromises have to be made to balance traditional values and modern commercial demands. A comparison of four Aobao festivals held in different villages with different levels of tourism development is presented to illustrate the changes that have occurred at those venues and the determinants of those changes. The chapter discusses the changes to the festival due to government sponsorship and tourists' demands.

Other chapters from this book

Chapter: 1 (Page no: 1) Religious tourism and sacred sites in Asia. Author(s): Griffin, K. Raj, R. Yasuda, S.
Chapter: 2 (Page no: 10) The rise of heritage and religious tourism to sacred sites in Oman. Author(s): Kessler, K. Raj, R.
Chapter: 3 (Page no: 21) Entrepreneurship for religious tourism in Mumbai, India. Author(s): Yasuda, S.
Chapter: 4 (Page no: 30) Spiritual tourism in sufism in south Asia. Author(s): Hasnu, S. A. F. Saad Aslam
Chapter: 5 (Page no: 38) Religious tourism in Azerbaijan: current challenges. Author(s): Liutikas, D.
Chapter: 6 (Page no: 49) The sacred in caves and mountains: animist and Christian interfaces in the Philippines. Author(s): Labor, H. L. A.
Chapter: 7 (Page no: 58) Religious tourism in the ideological framework of Chinese tourism education. Author(s): Korstanje, M. E. George, B. P.
Chapter: 8 (Page no: 67) Religious tourism: the beginning of a new era with special reference to India. Author(s): Rumki Bandyopadhyay Kushagra Rajendra
Chapter: 9 (Page no: 77) Pilgrimage and historical tourism on West Java: learning about history. Author(s): Hellman, J.
Chapter: 10 (Page no: 87) To own the sacred, to control the people: a case study of the MahāBodhi Temple Complex in Bodhgayā, India. Author(s): Joshi, N.
Chapter: 11 (Page no: 99) Branding the Buddha's birthplace: exploring Nepal's potential to become a destination of global Buddhist tourism. Author(s): Adhikari, D. Zhang JuYan
Chapter: 12 (Page no: 110) Religious migrations in contemporary Central Asia. Author(s): Mendikulova, G. Nadezhuk, E.
Chapter: 14 (Page no: 127) To brand Gandhara, the Ancient Buddhist Centre: Pakistan's potential to develop Buddhist tourism. Author(s): Zhang, J.
Chapter: 15 (Page no: 138) Nankana Sahib as 'A symbol of religious coexistence'. Author(s): Abbasi, A. S.
Chapter: 16 (Page no: 149) The destination marketing development of religious tourism in Uzbekistan: a case study. Author(s): Navruz-zoda, B. Navruz-zoda, Z.
Chapter: 17 (Page no: 158) Religion and religious tourism: a case study of Kerala. Author(s): Pillai, S. K. B.
Chapter: 18 (Page no: 166) Discussion questions. Author(s): Yasuda, S. Raj, R. Griffin, K.

Chapter details

  • Author Affiliation
  • Beijing International Studies University, Beijing, China.
  • Year of Publication
  • 2018
  • ISBN
  • 9781786392343
  • Record Number
  • 20183343866