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CABI Book Chapter

Islamic tourism: management of travel destinations.

Book cover for Islamic tourism: management of travel destinations.

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Chapter 2 (Page no: 10)

Islamic tourism: the role of culture and religiosity.

This chapter aims to provide insights into the consumer behaviour of Muslim tourists and their significance as a potential target segment within the context of Halal tourism. More specifically, the chapter intends to discuss the role of religious commitment and culture in impacting Muslim tourist decision-making processes within the Halal tourism sector. The chapter first presents a brief overview of the Halal tourism sector, highlighting the need to target Muslim consumers. This is followed by a section that discusses Muslim tourist travel motivations, particularly in the context of guidance provided by the holy Quran. The chapter then presents and evaluates a stimulus-response model that assesses the extent to which the Muslim tourist consumer responds to the marketing efforts by the Halal tourism industry, and in doing so presents a conceptual framework of the industry-customer interface. The subsequent section describes the role of culture and its dimensions, drawing from the literature in marketing and social psychology. Finally, the chapter concludes with a discussion of recent research that discusses the interaction of religious commitment, cultural orientations and their potential implications for the Halal tourism industry.

Other chapters from this book

Chapter: 1 (Page no: 1) Introduction to Islamic tourism. Author(s): Jamal, A. Raj, R. Griffin, K. A.
Chapter: 3 (Page no: 26) Religion and Islamic tourism destinations. Author(s): Suleman, R. Qayum, B.
Chapter: 4 (Page no: 38) Marketing approaches and problems of Islamic destinations. Author(s): Bılım, Y. Bıșkın, F. Kaynak, İ. H.
Chapter: 5 (Page no: 55) The impact of Hajj satisfaction on Islamic religious commitment: a theoretical framework. Author(s): Utomo, S. B. Scott, N. Jin Xin
Chapter: 6 (Page no: 68) Islamic tourism and use of social media. Author(s): Rashid, T. Adwik, S.
Chapter: 7 (Page no: 78) Islamic customer relationship marketing (ICRM) and inspirations for religious tourism. Author(s): Kawsar, M. J. Rashid, T.
Chapter: 8 (Page no: 91) The impact of Umrah quality attributes on religious tourist loyalty in Saudi Arabia. Author(s): Ibrahim Alsini Erdogan Ekiz Kashif Hussain
Chapter: 9 (Page no: 110) Sufi tourism: the impact of Sufi heritage on Islamic religious tourism. Author(s): Elhadary, T.
Chapter: 10 (Page no: 124) Religious tourism in the Sultanate of Oman: the potential for mosque tourism to thrive. Author(s): Kessler, K. Raj, R.
Chapter: 11 (Page no: 141) An opportunity unexploited: a pilgrim's observations on the potential of Muslim pilgrimage (Hajj). Author(s): Acar, M.
Chapter: 12 (Page no: 154) Halal tourism: insights from experts in the field. Author(s): Vargas-Sánchez, A. Moral-Moral, M.
Chapter: 13 (Page no: 168) Battlefield tourism: the potential of Badr, Uhud and the Trench (Khandaq) battles for Islamic tourism. Author(s): Akbulut, O. Ekİn, Y.
Chapter: 14 (Page no: 181) Holy foods and religious tourism: Konya and Mevlevi cuisine. Author(s): Yİlmaz, M. Güneș, E. Sormaz, Ü.
Chapter: 15 (Page no: 192) The halal tourism: a business model opportunity. Author(s): Biancone, P. P. Secinaro, S.
Chapter: 16 (Page no: 201) Religious practices and performance in Syrian Shi'ite religious tourism. Author(s): Yasuda, S.
Chapter: 17 (Page no: 214) Constructs of foot pilgrimage in Islam: the case of Arbaeen Ziyara. Author(s): Mujtaba, U.
Chapter: 18 (Page no: 228) Tablighi Jamaat: a multidimensional movement of religious travellers. Author(s): Abbasi, A. S.

Chapter details

  • Author Affiliation
  • Cardiff Business School, Cardiff University, Cardiff, UK.
  • Year of Publication
  • 2019
  • ISBN
  • 9781786394132
  • Record Number
  • 20183377241