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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Sustainable destination branding and marketing: strategies for tourism development.

Book cover for Sustainable destination branding and marketing: strategies for tourism development.


This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20 chapters, the reader will find experiences on different aspects of sustainable destination branding and ma...


Chapter 5 (Page no: 50)

Enhancing a destination's marketing and promotion: lessons from Malaysia.

This chapter aims to document the issues and challenges facing Malaysia in promoting itself as a top international tourism destination. It begins with a review of the literature on 'what should be' and continues with presenting the issues and challenges of destination marketing in the context of Malaysia. Recommended strategies that Malaysia could embark on are presented.

Other chapters from this book

Chapter: 1 (Page no: 1) Brand Dubai: sustaining its luxury image. Author(s): Heyes, A. Nadkarni, S.
Chapter: 2 (Page no: 12) Branding of Spanish civil war sites to promote sustainable rural tourism. Author(s): Alabau-Montoya, J. Ruiz-Molina, M. E.
Chapter: 3 (Page no: 24) The relationship of food, tourism, destination branding and marketing. Author(s): Mankhomwa, E. Chilembwe, J. M. Mweiwa, V. R.
Chapter: 4 (Page no: 37) A theoretical approach to strategies of marketing in the scope of tourism destination types. Author(s): Bașarangİl, İ.
Chapter: 6 (Page no: 61) Setting a brand image through film tourism. Author(s): Bayram, G. E.
Chapter: 7 (Page no: 73) Ethical comments revolving around post-disaster marketing. Author(s): Séraphin, H. Korstanje, M. E.
Chapter: 8 (Page no: 82) Rural tourism development in Egypt: contemporary insights. Author(s): Mekawy, M. A.
Chapter: 9 (Page no: 94) Sustainable tourism policies and corporate branding: case of LUX* resorts & hotels. Author(s): Naidoo, P. Ramseook-Munhurrun, P. Sowamber, V.
Chapter: 10 (Page no: 106) World heritage sites and their impact in the context of destination marketing. Author(s): Bİnbasİoglu, H.
Chapter: 11 (Page no: 117) Accessible tourism: an inseparable part of sustainable tourism. Author(s): Akdu, U. Akdu, S.
Chapter: 12 (Page no: 131) Investigating the factors affecting tourism development in Victoria Falls, Zimbabwe. Author(s): Jeetesh Kumar Anshul Garg
Chapter: 13 (Page no: 143) Influence of government policies on sustainable tourism development in Malawi. Author(s): Mweiwa, V. R. Chilembwe, J. M. Mankhomwa, E.
Chapter: 14 (Page no: 154) Environmental sustainability on tourism business enterprise: model and case. Author(s): Hassan, A. Krishnan Umachandran Halim, H. S.
Chapter: 15 (Page no: 163) Keys strategies to promote the incorporation of sustainability in tourists' behaviour. Author(s): López-Sánchez, Y. Pulido-Fernández, J. I.
Chapter: 16 (Page no: 181) Rural tourism: an asset for sustainable development. Author(s): Dalgİc, A. Toksoz, D. Bİrdİr, S. S. Birdİr, K.
Chapter: 17 (Page no: 190) Dark tourism in terms of local people, emotions and experiences: a case of Gallipoli. Author(s): Kafa, N.
Chapter: 18 (Page no: 198) Digital marketing and virtual tourism to enhance destination accessibility. Author(s): Çınar, K. Weiss, D.
Chapter: 19 (Page no: 205) Security issues and the image of tourist destination. Author(s): Amorim, E. Korstanje, M. E.
Chapter: 20 (Page no: 216) Exploring the future of sustainable tourism. Author(s): Priyakrushna Mohanty Rajamanicam, H. Anukrati Sharma

Chapter details

  • Author Affiliation
  • Universiti Utara Malaysia, Kedah, Malaysia.
  • Year of Publication
  • 2020
  • ISBN
  • 9781786394286
  • Record Number
  • 20193512520