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Managing hospitality experiences.

Book cover for Managing hospitality experiences.

Description

This textbook provides a detailed insight into the ways in which hospitality experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, and is supported throughout by pedagogic features and case studies. The book has 12 chapters and a subject index.

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Book Chapters

Chapter: 1 (Page no: 1) Introduction. Author(s): Musgrave, J.
Chapter: 2 (Page no: 5) Corporate social responsibilities, society and hospitality experiences. Author(s): Kenyon, A. J. Hack, L.
Chapter: 3 (Page no: 20) Social responsibility and experiential principles for behaviour change in hospitality. Author(s): Musgrave, J.
Chapter: 4 (Page no: 33) Hospitality businesses and social media marketing. Author(s): Kenyon, A. J.
Chapter: 5 (Page no: 46) Managing workers in hospitality operations. Author(s): Pryce, J.
Chapter: 6 (Page no: 67) Personal resilience in the hospitality experience. Author(s): Hilton, M.
Chapter: 7 (Page no: 85) Supply chains, logistics and the service experience. Author(s): Robinson, P. Oriade, A.
Chapter: 8 (Page no: 100) Building hospitality brands. Author(s): Kenyon, A. J. Cox, P.
Chapter: 9 (Page no: 115) The service delivery process. Author(s): Robinson, P. Cox, P. Cooper, S. Rahimi, R.
Chapter: 10 (Page no: 141) Developing meta-strategies for hospitality experiences. Author(s): Burke, K. Robinson, P. Choi MiJu
Chapter: 11 (Page no: 159) Hospitality design and brand experience. Author(s): Beka, R. Adebayo, A. D.
Chapter: 12 (Page no: 174) Quality in hospitality services. Author(s): Díaz Meneses, G.

Book details