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Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Managing hospitality experiences.

Book cover for Managing hospitality experiences.

Description

Metrics

Chapter 8 (Page no: 100)

Building hospitality brands.

This chapter provides details of the key steps hospitality businesses must take to create a brand that kindles emotions, stimulates feelings and creates strong, long-lasting relationships (and profit). The chapter provides examples and case studies of how this is achieved and demonstrates how to use the principles of Kevin Lane Keller's conceptual framework of customer-based brand equity.

Other chapters from this book

Chapter: 1 (Page no: 1) Introduction. Author(s): Musgrave, J.
Chapter: 2 (Page no: 5) Corporate social responsibilities, society and hospitality experiences. Author(s): Kenyon, A. J. Hack, L.
Chapter: 3 (Page no: 20) Social responsibility and experiential principles for behaviour change in hospitality. Author(s): Musgrave, J.
Chapter: 4 (Page no: 33) Hospitality businesses and social media marketing. Author(s): Kenyon, A. J.
Chapter: 5 (Page no: 46) Managing workers in hospitality operations. Author(s): Pryce, J.
Chapter: 6 (Page no: 67) Personal resilience in the hospitality experience. Author(s): Hilton, M.
Chapter: 7 (Page no: 85) Supply chains, logistics and the service experience. Author(s): Robinson, P. Oriade, A.
Chapter: 9 (Page no: 115) The service delivery process. Author(s): Robinson, P. Cox, P. Cooper, S. Rahimi, R.
Chapter: 10 (Page no: 141) Developing meta-strategies for hospitality experiences. Author(s): Burke, K. Robinson, P. Choi MiJu
Chapter: 11 (Page no: 159) Hospitality design and brand experience. Author(s): Beka, R. Adebayo, A. D.
Chapter: 12 (Page no: 174) Quality in hospitality services. Author(s): Díaz Meneses, G.

Chapter details

  • Author Affiliation
  • School of Events, Tourism and Hospitality Management, Leeds Beckett University, Leeds, UK.
  • Year of Publication
  • 2020
  • ISBN
  • 9781789242034
  • Record Number
  • 20203280857