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CABI Book Chapter

Consumer behaviour in food and healthy lifestyles: a global perspective.

Book cover for Consumer behaviour in food and healthy lifestyles: a global perspective.

Description

This book contains 15 chapters that uses theories and frameworks from the mainstream consumer behaviour discipline but applies and discusses them in the context of food and drink. In addition, the book has incorporated new frameworks such as the model of the consumer decision-making process in embracing a holistic healthy lifestyle. Further, this book presents an overview of the global food and dr...

Metrics

Chapter 13 (Page no: 161)

Organizational buying behaviour in food and drink.

This book chapter understands the concept of organizational buying behaviour, explains the theories or frameworks that relate to organizational buying behaviour, describes the organizational buying process, explains the differences between organizational buyer behaviour and behaviour of the consumer as an individual, and explains the organizational buying behaviour in the context of food and drink.

Other chapters from this book

Chapter: 1 (Page no: 1) Introduction to consumer behaviour and overview of the global food and drink sector. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 2 (Page no: 14) Models of consumer behaviour and holistic healthy lifestyle. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 3 (Page no: 33) Perception in food and drink. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 4 (Page no: 48) Learning and memory in food and drink. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 5 (Page no: 64) Consumer motivation and involvement in food and drink. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 6 (Page no: 78) Consumer personality in food and drink. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 7 (Page no: 88) Consumer self-concept in food and drink. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 8 (Page no: 103) Consumer attitudes in food and drink. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 9 (Page no: 113) Culture and subcultures in food and drink. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 10 (Page no: 128) The role of reference groups in the food and drink sector. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 11 (Page no: 138) Influences of social class in the food and drink sector. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 12 (Page no: 152) Situational factors in food and drink. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 14 (Page no: 171) Marketing mix and consumer behaviour in food and drink. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.
Chapter: 15 (Page no: 186) Contemporary issues, developments and transformations in the food and drink sector. Author(s): Ngugi, I. K. O'Sullivan, H. Osman, H.

Chapter details

  • Author Affiliation
  • Department of Marketing, Strategy and Innovation, Faculty of Management, Business School, Bournemouth University, Bournemouth, UK.
  • Year of Publication
  • 2020
  • ISBN
  • 9781786392879
  • Record Number
  • 20203306167