Cookies on CAB eBooks

Like most websites we use cookies. This is to ensure that we give you the best experience possible.


Continuing to use  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

The economics of farm animal welfare: theory, evidence and policy.

Book cover for The economics of farm animal welfare: theory, evidence and policy.


This book contains 9 chapters that discuss some of the latest developments in economic research that are relevant to animal welfare and related policy development, including the evolution of animal welfare as a branch of animal science; animal welfare from an economic theory perspective; consumer demand and related quantitative methods such as willingness to pay; economics of production; supply si...


Chapter 3 (Page no: 53)

Consumer demand for animal welfare products.

Modern agricultural practices have increased the efficiency of food production with a decrease in their cost and prices for consumers. However, to some extent this has been detrimental to the ethical way in which livestock are treated, particularly in more intensive production systems. On the demand side, an increasing number of consumers are interested in the way that food is produced and the attributes behind it. Animal welfare is one of those ethical attributes that are particularly important for consumers, and at the retail level, it is reflected in a number of labels aiming at passing cues (due to its nature as a credence attribute) to consumers. For meat supply chains, these labels have the possibility to positively affect sales if consumers are willing to pay more for products with those attributes. Moreover, if increasing animal welfare implies higher costs of production, it is important for the supply chain to know whether these costs can be passed on to consumers. These issues have motivated a substantive literature on the measurement of consumers' interest in animal welfare and their willingness to pay for its attributes. The purpose of this chapter is to provide an overview of the economic theory behind the measurement of animal welfare and some empirical applications.

Other chapters from this book

Chapter: 1 (Page no: 1) Farm animal welfare: origins, and interplay with economics and policy. Author(s): Lawrence, A. Vigors, B.
Chapter: 2 (Page no: 30) Farm animal welfare: do free markets fail to provide it? Author(s): Hubbard, C. Clark, B. Harvey, D.
Chapter: 4 (Page no: 75) People's preferences in relation to animal welfare. Author(s): Bennett, R.
Chapter: 5 (Page no: 98) Animal welfare and farm economics: an analysis of costs and benefits. Author(s): Niemi, J. K.
Chapter: 6 (Page no: 117) Poultry breeding for sustainability and welfare. Author(s): Neeteson, A. M. AvendaƱo, S. Koerhuis, A.
Chapter: 7 (Page no: 147) EU regulations and the current position of animal welfare. Author(s): Broom, D. M.
Chapter: 8 (Page no: 156) Animal welfare measures and the WTO Post-EC - seal products case: a renewed debate and research agenda. Author(s): MacIel, C. Bock, B.
Chapter: 9 (Page no: 173) Farm animal welfare: the future. Author(s): Stott, A. Ahmadi, B. V.

Chapter details

  • Author Affiliation
  • Food Marketing Research, Rural Economy, Environment and Society Department, Scotland's Rural College (SRUC), Aberdeen, UK.
  • Year of Publication
  • 2020
  • ISBN
  • 9781786392312
  • Record Number
  • 20203308009