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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Events and marketing communication.

This chapter starts with a definition of communication. Next, it deals with the communication model and the position of events in this model. The chapter demonstrates that events have news value, while addressing the relationship between new media and events. The chapter concludes with a section on ...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and branding.

This chapter describes the role of events in relation to branding. First, it looks at what a brand is and what its attributes are. Then, it discusses the significance of brands from the perspective of the producer as well as that of the consumer. This is followed by a discussion of the building of...

Author(s)
Velthoven, T. van; Olderen, R. van; Gerritsen, D.
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and city marketing: the role of events in cities.

City marketing is a form of marketing that utilizes events, among other things, to make a city pleasant to live in and attractive for inhabitants, companies and visitors, and to do this in a sustainable way. This chapter covers the emergence of city marketing and city branding, and the relevant...

Author(s)
Mierlo, J. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for The translation of strategy into concept.

The concept and design of an event should be developed from the strategic objectives following from the four strategies of relationship marketing, marketing communication, branding and city marketing. The concept should be based on the values of visitor groups and on the values, vision and mission...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Info
Cover for Managing hospitality experiences.

This textbook provides a detailed insight into the ways in which hospitality experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, and is supported throughout...

Author(s)
Kenyon, A. J.; Robinson, P.; Musgrave, J.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book
CABI Book Chapter Info
Cover for Introduction.

This is an introduction to a book exploring the growing demand on hospitality managers to incorporate consumer experiences at the forefront of service. An overview is presented of the chapters, which are framed around the themes of (i) people, (ii) service and (iii) places.

Author(s)
Musgrave, J.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book chapter
CABI Book Info
Cover for The professional handbook of cider tasting

The objective of the handbook was to present comprehensive guidelines for sensory evaluation and assessment of cider.

Author(s)
Alexander, T. R.; Valliere, B. L. E.
ISBN
2020 CABI (H ISBN 9781789245493)
Type
Book
CABI Book Chapter Info
Cover for Sensory evaluation: the physiological basis.

The objective of the article was to elucidate the physiological basis of sensory evaluation, which will be applied in the evaluation of cider.

Author(s)
Alexander, T. R.; Valliere, B. L. E.
ISBN
2020 CABI (H ISBN 9781789245493)
Type
Book chapter
CABI Book Chapter Info
Cover for Sensory evaluation: effective profiling.

The objective of the article was to describe the effectieve sensory evaluation and profilling of cider done by sensory evaluation panelists or by calibrated instruments.

Author(s)
Alexander, T. R.; Valliere, B. L. E.
ISBN
2020 CABI (H ISBN 9781789245493)
Type
Book chapter
CABI Book Chapter Info
Cover for Pairing cider with food.

The objective of the article was to describe the general guidelines for pairing foods with cider.

Author(s)
Alexander, T. R.; Valliere, B. L. E.
ISBN
2020 CABI (H ISBN 9781789245493)
Type
Book chapter

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