Cookies on CAB eBooks

Like most websites we use cookies. This is to ensure that we give you the best experience possible.

 

Continuing to use www.cabi.org  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

Results per page:

Search results

CABI Book Chapter Info
Cover for Branding of Spanish civil war sites to promote sustainable rural tourism.

This chapter analyses the use of branding of Spanish Civil War sites to promote sustainable rural tourism from a Triple Bottom Line perspective, i.e. economic, social and environmental sustainability. A review is first presented on dark tourism and its potential contribution to the sustainability...

Author(s)
Alabau-Montoya, J.; Ruiz-Molina, M. E.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for The relationship of food, tourism, destination branding and marketing.

This chapter uses many examples, especially from South Africa, Malawi and Gambia, in order to highlight the relationship of tourism, food, destination branding and marketing. It explains branding and brands, the relationship between brands and destination, and how food brands are related to tourism ...

Author(s)
Mankhomwa, E.; Chilembwe, J. M.; Mweiwa, V. R.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for A theoretical approach to strategies of marketing in the scope of tourism destination types.

This chapter identifies different types of destinations in tourism (namely, urban, cultural tourism, sports tourism, business tourism, Cittaslow, brand and resort destinations) and develops a theoretical approach to different marketing strategies based on these types of destinations. Various...

Author(s)
Bașarangİl, İ.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Enhancing a destination's marketing and promotion: lessons from Malaysia.

This chapter aims to document the issues and challenges facing Malaysia in promoting itself as a top international tourism destination. It begins with a review of the literature on 'what should be' and continues with presenting the issues and challenges of destination marketing in the context of...

Author(s)
Azilah Kasim; Ling LimCha
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Ethical comments revolving around post-disaster marketing.

This chapter examines the contradiction between ethics and marketing strategies in the uneasy context of post-disaster and post-conflict destinations. Post-disaster marketing offers fertile ground to implement recovery and reconstruction plans and provides lessons in the resilience of community-led ...

Author(s)
Séraphin, H.; Korstanje, M. E.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Rural tourism development in Egypt: contemporary insights.

Within the context of debates about differing models for rural development in Egypt, including collective, participatory, and bottom-up approaches, this chapter introduces the notion of 'strategic smart tourism investment', which is theorized in relation to the concepts of destination non-imitable...

Author(s)
Mekawy, M. A.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Sustainable tourism policies and corporate branding: case of LUX* resorts & hotels.

This chapter investigates how a major hotel group based in Mauritius, LUX* Resorts & Hotels, has implemented policies geared towards sustainable development. It discusses how the group aligns its strategies with national and international sustainable policies and sheds some light on the types...

Author(s)
Naidoo, P.; Ramseook-Munhurrun, P.; Sowamber, V.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for World heritage sites and their impact in the context of destination marketing.

This chapter discusses heritage tourism and its environmental, socio-cultural and economic impacts, as well as the marketing and management of world heritage sites. The of marketing in the sustainability of world heritage sites is highlighted.

Author(s)
Bİnbasİoglu, H.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Accessible tourism: an inseparable part of sustainable tourism.

This chapter discusses the concepts of accessible tourism, disability, and tourism for the disabled, as well as the international organizations conducting activities for accessible tourism and their practices. Recommendations are then offered for the development of accessible tourism.

Author(s)
Akdu, U.; Akdu, S.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Investigating the factors affecting tourism development in Victoria Falls, Zimbabwe.

The objectives of the study presented in this chapter were (i) to understand the growth and development of the tourism industry in Zimbabwe; and (ii) to identify the factors that affect tourism development in Victoria Falls, Zimbabwe. The findings of the study identified three factors, namely (i)...

Author(s)
Jeetesh Kumar; Anshul Garg
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter

Refine Results

Sort Order
Author
Geographical Location
Item Type
Subject Topics