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CABI Book Chapter Info
Cover for An opportunity unexploited: a pilgrim's observations on the potential of Muslim pilgrimage (Hajj).

This chapter discusses why the Muslim pilgrimage to Makkah (Hajj) is a disturbingly underutilized or unexploited business opportunity for the Islamic tourism industry, and puts forward suggestions to improve the utilization of its potential. The chapter assesses the potential benefits of Hajj from...

Acar, M.
2019 CAB International (H ISBN 9781786394132)
Book chapter