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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Dark visits.

The author of this chapter takes readers on a personal autobiographical journey and discusses his pilgrimages to dark sites, arguing that how a person frames dark tourism events and their distance from these events can lead to different experiences.

Author(s)
Newton, S.
ISBN
2020 CABI (H ISBN 9781789241877)
Type
Book chapter
CABI Book Chapter Info
Cover for Designing experiences at holocaust memorial sites.

After situating Holocaust tourism in the context of dark tourism, principles of experience design are explained and discussed, including the progression of economic value, the Four Realms of Experience, and THEME. Examples are given from specific Holocaust tourism sites to further illustrate how...

Author(s)
Ward, P.; Hill, B.
ISBN
2020 CABI (H ISBN 9781789241877)
Type
Book chapter
CABI Book Chapter Info
Cover for The impacts and benefits of routes and trails.

This chapter focuses on the impacts and benefits of creating or developing tourism routes and trails. It considers the contribution of tourism to economic growth; the measurement of economic return; the economic impact of routes and trails especially in rural, mountain or remote areas; the social...

Author(s)
Ward-Perkins, D.; Beckmann, C.; Ellis, J.
ISBN
2020 CABI (H ISBN 9781786394767)
Type
Book chapter
CABI Book Chapter Info
Cover for Introduction: using events as a strategic marketing tool.

This chapter explains what events are and how organizations can use them in strategic marketing. Moreover, it discusses several types of events and introduces the EVENTS model developed at the Breda University of Applied Sciences as a tool to study systematically the strategic use of events....

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Trends and developments: consumers' pursuit of happiness.

This chapter focuses on a number of economic and sociocultural developments that play a direct or indirect role in the strategic use of events. It discusses what is termed the experience economy and the future happiness economy. In conclusion, it explains how these developments present...

Author(s)
Rooijackers, M.
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Event marketing.

This chapter starts with an explanation of what event marketing means. Then, it places this form of marketing in a broader context. After a description of the various types of event marketing, its advantages and disadvantages are presented. The chapter finishes with a number of tips relating to the ...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and customer relationship marketing.

The central theme of this chapter is the role of events in relationship marketing. After a brief sketch of the history of this form of marketing, the chapter discusses the three Rs: reputation, relationships and reciprocity. Next, it focuses extensively on relationship events. The chapter finishes...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and marketing communication.

This chapter starts with a definition of communication. Next, it deals with the communication model and the position of events in this model. The chapter demonstrates that events have news value, while addressing the relationship between new media and events. The chapter concludes with a section on ...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and branding.

This chapter describes the role of events in relation to branding. First, it looks at what a brand is and what its attributes are. Then, it discusses the significance of brands from the perspective of the producer as well as that of the consumer. This is followed by a discussion of the building of...

Author(s)
Velthoven, T. van; Olderen, R. van; Gerritsen, D.
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and city marketing: the role of events in cities.

City marketing is a form of marketing that utilizes events, among other things, to make a city pleasant to live in and attractive for inhabitants, companies and visitors, and to do this in a sustainable way. This chapter covers the emergence of city marketing and city branding, and the relevant...

Author(s)
Mierlo, J. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter

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