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Ebooks on agriculture and the applied life sciences from CAB International
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This book on winter tourism consists of three parts. Part I is addressed to current challenges in winter tourism including regional planning, socio-cultural conditions, climate change and economic challenges. Part II gives an overview of behavioural research in winter tourism. The authors present...
This chapter examines the three important target groups of German, Austrian and Italian skiers and snowboarders to test new development and marketing opportunities for South Tyrol, an alpine winter destination. The study examines (i) whether the main motives and expectations concerning winter...
This chapter presents two studies: (1) 'China Inbound Service' a project to investigate the needs in alpine destinations to host Chinese guests and (2) a pilot study regarding nature perception of tourism students in Shanghai. The results of the first study give a good insight into the needs,...