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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for A matter of culture: how cultural differences shape skiing motivation, behaviour and destination choice.

This chapter examines the three important target groups of German, Austrian and Italian skiers and snowboarders to test new development and marketing opportunities for South Tyrol, an alpine winter destination. The study examines (i) whether the main motives and expectations concerning winter...

Pröbstl-Haider, U.; Mostegl, N.
2019 CABI (H ISBN 9781786395207)
Book chapter