This chapter examines the three important target groups of German, Austrian and Italian skiers and snowboarders to test new development and marketing opportunities for South Tyrol, an alpine winter destination. The study examines (i) whether the main motives and expectations concerning winter...

This chapter discusses walking as a recreational activity in both the low mountain and the higher alpine regions of Germany. Demand, motivation and tourism trends are discussed as they relate to hiking tourism. This case study reveals that there is a diversity of demand for hiking which shifts with ...

This chapter explores the tourism activity of hiking in mountain areas and makes the case that the use of stamp books may, perhaps, be an extension of the historic way in which families experienced natural areas in the past, particularly mountain regions. The chapter presents a case study of the...