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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Is marketing intelligence necessary in conflict and transitional region markets?

The chapter discusses marketing intelligence within the context of micro, small, and medium-size entrepreneurs (MSMEs), relative to conducting business in transitional and developing countries. In addition, this chapter covers agri-entrepreneurship in conflict zones, as well as the challenges in...

Sullivan, P.; Ortez, M.; Mission, L.
2017 CABI (H ISBN 9781780647753)
Book chapter