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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for 'A virtual huanying, selamat datang and herzlich willkommen!' The internet as a cross-cultural promotional tool for tourism.

This chapter considers the role of the internet as a cross-cultural communication and marketing tool in tourism. It reviews the results of two studies conducted in 2002 to determine how European destinations respond to the opportunity offered by the internet. The first study examined the...

Author(s)
Arlt, W. G.
ISBN
2005 CABI Publishing (H ISBN 9780851990118)
Type
Book chapter
CABI Book Chapter Info
Cover for The Yangzi River tourism zone.

This chapter describes the tourism activity along the Yangzi River (China) and the river's main attraction, the 'Three Gorges'. It also examines the need for a 'Yangzi River Tourism Region'. Currently the river has no unified market approach and as discussed in this chapter, the lack of a regional...

Author(s)
Arlt, W. G.; Feng, G.
ISBN
2009 CABI (H ISBN 9781845934682)
Type
Book chapter
CABI Book Chapter Info
Cover for Chinese guests in alpine destinations - what are they looking for? A case study from Switzerland regarding product preferences and landscape perception.

This chapter presents two studies: (1) 'China Inbound Service' a project to investigate the needs in alpine destinations to host Chinese guests and (2) a pilot study regarding nature perception of tourism students in Shanghai. The results of the first study give a good insight into the needs,...

Author(s)
Rupf, B. H.; Schillo, K.; Arlt, W. G.; Rupf, R.
ISBN
2019 CABI (H ISBN 9781786395207)
Type
Book chapter