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Ebooks on agriculture and the applied life sciences from CAB International
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This chapter discusses the use of social media and its impact on consumer behaviour in the context of Islamic/Muslim-friendly tourism. The chapter begins by discussing the development of social media and the application of Web 2.0 technology, and then provides a definition of social media and some...
The aim of this chapter is to explain and expand the understanding of Islamic customer relationship marketing (ICRM) and its factors for the purpose of religious tourism business. An extensive literature review of various business disciplines, including marketing, relationship marketing, customer...