This chapter presents a review of recent market research conducted on cultural tourism in Europe and identifies trends which will be significant in the development of cultural tourism in the 21st century. A survey conducted by ATLAS (European Association for Tourism and Leisure Education) covered...

This study investigates tourist consumer behaviour in the Algarve, Portugal, with particular emphasis on their perceptions and motivations. A theoretical framework is developed, which assumes a relationship between pre-decision, decision and post-purchasing evaluation, (i.e. the main phases of the...

This study describes overall visitor satisfaction as a function of instrumental and expressive factors using data obtained from a panel of 409 households in Virginia, West Virginia, North Carolina, Maryland, and washington, District of Columbia, USA, in the summer of 2002. Its objective is...

This chapter proposes a conceptualization for destination loyalty by following that of Jacoby and Chestnut's. The proposed destination loyalty concept also incorporates the psychological need for consistency (and variety) in everyday life by acknowledging the motivational power of the 'optimum...

This chapter uses the extant research on museum audiences to conceptualize the relationship between museum visiting and volunteering. First, the chapter examines the literature relating to museum visitors; second, it considers research on museum volunteers; and finally these two literatures are...

This chapter looks at the profile of garden visitors in the UK, the USA, Australia and New Zealand. Motivators, information sources and enablers in garden tourism are discussed.

This chapter demonstrates that visitors to religious sites seek more than a casual encounter with an interesting or historic attraction. It further discusses the experience of pilgrims who are seeking a range of experiences, not simply those pertaining to their faith or religious beliefs. The...

This handbook compiles and presents over 200 measurement scales that capture a variety of concepts and constructs used in hospitality and tourism studies. Categories covered include: motivation scales; residents' perceptions and attitudes scales; image scales; performance evaluation, quality...

The interest and fascination with high mountain regions is explored in this chapter on mountain tourism in Australia. The chapter deepens our understanding of wilderness and what it is that draws tourists to alpine areas, looking at visitor motivation, perceptions and satisfaction in the Snowy...

This chapter examines Table Mountain National Park (TMNP) as a mountain tourism destination. This case builds the historical progression of this mountain icon, from when it first developed as a tourist destination in the early 1900s to the present day. It further elaborates on mountains as...