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Ebooks on agriculture and the applied life sciences from CAB International

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Cover for Islamic tourism and use of social media.

This chapter discusses the use of social media and its impact on consumer behaviour in the context of Islamic/Muslim-friendly tourism. The chapter begins by discussing the development of social media and the application of Web 2.0 technology, and then provides a definition of social media and some...

Rashid, T.; Adwik, S.
2019 CAB International (H ISBN 9781786394132)
Book chapter