This chapter presents two studies: (1) 'China Inbound Service' a project to investigate the needs in alpine destinations to host Chinese guests and (2) a pilot study regarding nature perception of tourism students in Shanghai. The results of the first study give a good insight into the needs,...

This chapter focuses on the six most popular alternative winter sport activities in Tyrol (Austria): backcountry skiing, ski touring on slopes (i.e. skiing up the hill on the fringe of groomed ski slopes), winter hiking, tobogganing, cross-country skiing and snowshoeing. More precisely, it wants to ...

This chapter provides an examination of tourist perception of crowding and satisfaction in seven popular nature destinations in the south and south-west of Iceland. The chapter concludes with a discussion regarding the future of winter tourism in Iceland.

This chapter provides an alternative position on building customer interest and longer-term commitment to mountain destinations. This involves commitment to excellence in developing and providing quality customer experiences. It is argued that the commitment to customer service and experience...

This chapter looks at the emerging sophistication of wellness experiences in mountain areas, based on an audit of health and wellness facilities within the province of British Columbia and a case study of Sparkling Hill Resort. Through in-depth discussions with Sparking Hill supervisory staff,...