This book is the result of several years of research activity on the topic of how to better link farmers, processors and retailers with each other in order to ensure and improve the supply of food products which meet consumer needs and wants. The book is structured in three parts. Starting with an...

This chapter explores the various ways in which market intermediaries can build trust in their relationship with growers. Results are presented from an empirical evaluation of trust in fresh produce (fruit and vegetables) supply chains in the Philippines and Australia. It is widely accepted that...

This chapter covers the history of cultivation of longan and litchi (Litchi chinensis); litchi production in China, Vietnam, Thailand, India, Bangladesh, Nepal, Philippines, Indonesia, southern Africa, Australia, North America, Brazil, Mexico and Israel; longan production in China, Vietnam,...