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Ebooks on agriculture and the applied life sciences from CAB International

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Cover for Branding the Buddha's birthplace: exploring Nepal's potential to become a destination of global Buddhist tourism.

This chapter presents a SWOT analysis of Nepal's potential for Buddhist tourism, and suggests that incorporating Buddhist tourism into the overall nation-branding campaign would not only accentuate the country's genuine heritage but also appeal to a large number of faith-inspired travellers....

Adhikari, D.; Zhang JuYan
2018 CAB International (H ISBN 9781786392343)
Book chapter