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CABI Book Chapter Info
Cover for Branding the Buddha's birthplace: exploring Nepal's potential to become a destination of global Buddhist tourism.

This chapter presents a SWOT analysis of Nepal's potential for Buddhist tourism, and suggests that incorporating Buddhist tourism into the overall nation-branding campaign would not only accentuate the country's genuine heritage but also appeal to a large number of faith-inspired travellers....

Author(s)
Adhikari, D.; Zhang JuYan
ISBN
2018 CAB International (H ISBN 9781786392343)
Type
Book chapter