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Cover for Marketing approaches and problems of Islamic destinations.

The aim of this chapter is to evaluate the marketing approaches and to identify any marketing problems of Islamic destinations. Using published literature, case studies and on-line sources, the chapter examines why tourism development has not progressed in most parts of the Islamic world, as well...

Bılım, Y.; Bıșkın, F.; Kaynak, İ. H.
2019 CAB International (H ISBN 9781786394132)
Book chapter