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CABI Book Chapter Info
Cover for Tourism marketing.

This chapter discusses the basics of marketing and how some authors have suggested expanding the '4Ps' approach to marketing considering that it is inadequate for the service sector in which tourism is located. Marketing in the tourism sector is discussed, including the use of market segmentation.

Author(s)
Lohmann, G.; Panosso Netto, A.; Leal, S. R.
ISBN
2017 CABI (H ISBN 9781780647159)
Type
Book chapter