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CABI Book Chapter Info
Cover for Multiple certifications and consumer purchase decisions: a case study of willingness to pay for coffee in Germany.

The study in this chapter fills the gap in consumers' choice and willingness to pay for multiple certified coffee by focusing on three specific labels: 'Organic', 'Fair Trade' and 'Wild Grown'; and on the two large Arabica coffee production countries: Brazil and Ethiopia. In addition to identifying ...

Author(s)
Basu, A. K.; Grote, U.; Hicks, R.; Stellmacher, T.
ISBN
2018 CAB International (H ISBN 9781786393050)
Type
Book chapter