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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Destination crisis management.

This chapter discusses the significance and importance of tourism crisis management; the reasons for the need for disaster planning in tourism destinations; the types of disasters and disaster impacts; the threats to tourists; and the functions of crisis management. It then presents cases of...

Author(s)
Pennington-Gray, L.; Pizam, A.
ISBN
2011 CABI (H ISBN 9781845937621)
Type
Book chapter
CABI Book Chapter Info
Cover for Presenting destinations: marketing host communities.

This chapter deals with both the contentious issues and the opportunities in the marketing of host communities for tourism. It commences with an overview of the diversity of this phenomenon, followed by a brief but broad view of the scope of contemporary marketing. Here, the emphasis is on viewing...

Author(s)
Moscardo, G.; Pearce, P.
ISBN
2003 CABI Publishing (H ISBN 9780851996110)
Type
Book chapter