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Ebooks on agriculture and the applied life sciences from CAB International
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This chapter discusses the significance and importance of tourism crisis management; the reasons for the need for disaster planning in tourism destinations; the types of disasters and disaster impacts; the threats to tourists; and the functions of crisis management. It then presents cases of...
This chapter deals with both the contentious issues and the opportunities in the marketing of host communities for tourism. It commences with an overview of the diversity of this phenomenon, followed by a brief but broad view of the scope of contemporary marketing. Here, the emphasis is on viewing...