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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Customer service.

The focus of this chapter is on customer service and how tour operators can improve service quality, which is not just a matter of managing the customer/provider interface but also how service quality may be assessed. This leads on to addressing customer satisfaction and loyalty and ways in which...

Author(s)
Holland, J.; Leslie, D.
ISBN
2018 CABI (H ISBN 9781780648231)
Type
Book chapter
CABI Book Chapter Info
Cover for Crompton's destination-choice model.

This chapter explains Crompton's destination-choice model, which includes a process of narrowing down the sets of tourism destinations. In this model, internal and external forces influence the decision-making process.

Author(s)
Lohmann, G.; Panosso Netto, A.
ISBN
2017 CABI (H ISBN 9781780647159)
Type
Book chapter
CABI Book Chapter Info
Cover for Schmöll's tourism consumer choice model.

Schmöll's model of tourism consumer choice is presented, which was one of the first models to consider this topic. The benefits of the model are outlined.

Author(s)
Lohmann, G.; Panosso Netto, A.
ISBN
2017 CABI (H ISBN 9781780647159)
Type
Book chapter
CABI Book Chapter Info
Cover for Organizational buying behaviour in food and drink.

This book chapter understands the concept of organizational buying behaviour, explains the theories or frameworks that relate to organizational buying behaviour, describes the organizational buying process, explains the differences between organizational buyer behaviour and behaviour of the...

Author(s)
Ngugi, I. K.; O'Sullivan, H.; Osman, H.
ISBN
2020 CABI (H ISBN 9781786392879)
Type
Book chapter
CABI Book Chapter Info
Cover for Introduction.

This chapter presents a brief overview of how consumer behaviour research has developed over the years, and introduces the content of this book on tourist behaviour.

Author(s)
Kozak, M.; Kozak, N.
ISBN
2016 CABI (H ISBN 9781780648125)
Type
Book chapter
CABI Book Chapter Info
Cover for Explaining the behaviour of individuals: theory of consumer choice.

This chapter explains two theories to explain consumer behaviour: (i) utility theory; and (ii) indifference theory. Both make the reasonable assumption that the objective the consumer has in mind is to get the greatest amount of satisfaction possible from the limited amount of purchasing power he...

Author(s)
Hill, B.
ISBN
2014 CABI (H ISBN 9781780644752)
Type
Book chapter
CABI Book Info
Cover for Fair Trade and organic agriculture: a winning combination?

This book pursues a twofold aim: (i) to assess the welfare impacts of either an organic or a Fair Trade certification system, or of both systems in combination, on smallholders in developing countries; and (ii) to examine the willingness of consumers in the developed world to pay for such certified ...

Author(s)
Parvathi, P.; Grote, U.; Waibel, H.
ISBN
2018 CAB International (H ISBN 9781786393050)
Type
Book
CABI Book Chapter Info
Cover for Consumer behaviour in the organic and Fair Trade food market in Europe.

This chapter summarizes the results of European research on consumer preferences, buying motives, willingness to pay as well as barriers for buying organic and Fair Trade food products. It also demonstrates the implications for standard setting, certification, labelling and communication.

Author(s)
Zander, K.; Schleenbecker, R.; Hamm, U.
ISBN
2018 CAB International (H ISBN 9781786393050)
Type
Book chapter
CABI Book Chapter Info
Cover for Consumers' information search and preferences for Fair Trade coffee: a case study from Germany.

The aim of this case study is to analyse consumers' preferences as reflected in their information search when shopping for Fair Trade products. German consumers' information search behaviour prior to the decision to purchase Fair Trade coffee is analysed. The study summarizes the state of knowledge ...

Author(s)
Schleenbecker, R.; Zander, K.; Hamm, U.
ISBN
2018 CAB International (H ISBN 9781786393050)
Type
Book chapter
CABI Book Chapter Info
Cover for The way forward.

This chapter discusses some major outcomes and suggestions derived from the case studies on consumers and producers of both Fair Trade and organic products presented in this book. The way forward is also determined by further research needs which will have to be addressed in the future.

Author(s)
Parvathi, P.; Grote, U.; Waibel, H.
ISBN
2018 CAB International (H ISBN 9781786393050)
Type
Book chapter

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