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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for The service delivery process.

This chapter takes a pragmatic approach to the theories surrounding the service concept, service quality and managing services. It begins with a discussion on the background to the topic and outlines some of the external issues influencing organizations operating in the eating-out market. It then...

Author(s)
Robinson, P.; Cox, P.; Cooper, S.; Rahimi, R.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book chapter
CABI Book Chapter Info
Cover for Butterfly databases.

This chapter focuses on butterfly databases, which encompass all aspects of butterfly biology, including taxonomy and systematic relationships; distributions underlying atlases; resources, mainly consumer resources; and morphological data. Resource databases are not just valuable for raw data (e.g. ...

Author(s)
Dennis, R. L. H.
ISBN
2020 CABI (H ISBN 9781789243574)
Type
Book chapter
CABI Book Chapter Info
Cover for Veterinary campaining.

This chapter discusses how veterinarians can educate, enable and motivate owners, producers, consumers and citizens about animals' needs, plight and treatment. They can improve the behaviour of owners, consumers, businesses, social enterprises, charities and public bodies and can educate, advise...

ISBN
2020 CABI (H ISBN 9781789247206)
Type
Book chapter
CABI Book Chapter Info
Cover for Unstable grain prices - who wins? Who loses?

Shifts in supply and demand for grain lie at the heart of price volatility. The present chapter asks: Does volatility matter? Do people suffer? Is society harmed in some way? If so, how? The chapter starts by defining 'farmers' and 'consumers'. The next section discusses the four circumstances that ...

Author(s)
McClintock, J.
ISBN
2020 CABI (H ISBN 9781786394842)
Type
Book chapter
CABI Book Chapter Info
Cover for Tourism and destination marketing.

This chapter provides a comprehensive introduction to both consumer motivation and to marketing in a tourism context. It provides an outline of the strategies and methods used by tourism businesses to play to consumer motivations in order to positively influence consumer behaviour. The chapter...

Author(s)
Robinson, P.; Lück, M.; Smith, S.
ISBN
2020 CABI (H ISBN 9781789241488)
Type
Book chapter
CABI Book Chapter Info
Cover for Carrot organoleptic quality and consumer expectations.

This chapter provides information on some organoleptic quality of carrots, such as appearance, texture, taste and flavour, and the factors affecting sensory quality. Consumer preference and behaviour for sensory characteristics of carrots are also discussed.

Author(s)
Cottet, V.; Navez, B.
ISBN
2020 CABI (H ISBN 9781789240955)
Type
Book chapter
CABI Book Info
Cover for Consumer behaviour in food and healthy lifestyles: a global perspective.

This book contains 15 chapters that uses theories and frameworks from the mainstream consumer behaviour discipline but applies and discusses them in the context of food and drink. In addition, the book has incorporated new frameworks such as the model of the consumer decision-making process in...

Author(s)
Ngugi, I. K.; O'Sullivan, H.; Osman, H.
ISBN
2020 CABI (H ISBN 9781786392879)
Type
Book
CABI Book Chapter Info
Cover for Introduction to consumer behaviour and overview of the global food and drink sector.

This book chapter defines consumer behaviour and be aware of its key influences, as well as understand its multidisciplinary nature, explains the characteristics of agricultural products, and describes the trends and overview of the food and drink sector, globally, including production,...

Author(s)
Ngugi, I. K.; O'Sullivan, H.; Osman, H.
ISBN
2020 CABI (H ISBN 9781786392879)
Type
Book chapter
CABI Book Chapter Info
Cover for Models of consumer behaviour and holistic healthy lifestyle.

This book chapter defines the concept of a model and explain the relevance of models, identifies the key influences on consumer behaviour, illustrates and explains the various models and frameworks of consumer behaviour, and demonstrates the applicability of various models of consumer behaviour by...

Author(s)
Ngugi, I. K.; O'Sullivan, H.; Osman, H.
ISBN
2020 CABI (H ISBN 9781786392879)
Type
Book chapter
CABI Book Chapter Info
Cover for Perception in food and drink.

This book chapter defines and describes the concept of perception, describes the theories which relate to perceptions, including perceptual process and gestalt principles, describes the influences of perceptions and senses on the purchase and consumption of food and drink, and explains the...

Author(s)
Ngugi, I. K.; O'Sullivan, H.; Osman, H.
ISBN
2020 CABI (H ISBN 9781786392879)
Type
Book chapter

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