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Ebooks on agriculture and the applied life sciences from CAB International
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This book chapter presents an overview and discussion of the use of MALDI-TOF MS for fungal identification. The major known limitations of the technique for fungal taxonomy, and how to overcome these, are also discussed. Moreover, this should guarantee that spectra deposited in such MALDI-TOF MS...
This chapter reviews how mobile technologies can be used by the travel industry to support travellers while they are on the move. It discusses how the broader impact of these technologies can be understood using a mobilities paradigm and reviews some of the key aspects of the mobile technologies...
This chapter explains the virtuous cycle of technological development in travel planning and discusses ten emerging trends in the future of information technology and tourism. The first trend focuses on the development of artificial intelligence and the continuing importance of innovation in...
This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...
This chapter discusses the opportunities offered by digital marketing in tourism as well as the rise of virtual tours which provides a fertile environment for potential visitors to explore virtual representations of tourism destinations.
This chapter initially presents an overview of technological evolution, followed by a discussion of specific technologies and innovations with a direct impact on tourism. There is also a section on 'smart tourism', and some experiences with technology solutions for tourism are discussed.
This chapter considers the current environment for tour operators and raises the challenges and issues that they may face in the coming years, including competition, transport trends, developments in ICTs, and consumer concerns and protection. In the process, questions for further debate are raised.
This book offers a comprehensive outlook of how information technology (IT) has been and should be implemented in the travel and tourism industry, the challenges associated with the implementation of information technology and the impacts generated from this implementation. The content in this...
This chapter introduces the reader to the basic background of information technology (IT), its development and evolution, and its status today. Aspects of computer hardware and software as well as the internet are described. The chapter also explains the characteristics of tourism that cause it to...
This chapter examines the digital tourism landscape from different disciplinary perspectives. First, it adopts the analogy of an ecosystem to explore the broader role that information technology (IT) plays to fulfill the functions of inspiration, acquisition, experience and reflection. Second, the...