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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for In search of alchemy: the art and science of destination management.

This chapter summarizes the body of knowledge on destination management and the benchmarking of successful destination management organizations (DMOs). Some of the success factors for destinations are discussed, and reflections are offered on the likely future agenda for destination management and...

Author(s)
Stevens, T.
ISBN
2021 CABI (H ISBN 9781789242812)
Type
Book chapter
CABI Book Chapter Info
Cover for Event marketing.

This chapter starts with an explanation of what event marketing means. Then, it places this form of marketing in a broader context. After a description of the various types of event marketing, its advantages and disadvantages are presented. The chapter finishes with a number of tips relating to the ...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Info
Cover for Managing hospitality experiences.

This textbook provides a detailed insight into the ways in which hospitality experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, and is supported throughout...

Author(s)
Kenyon, A. J.; Robinson, P.; Musgrave, J.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book
CABI Book Chapter Info
Cover for Introduction.

This is an introduction to a book exploring the growing demand on hospitality managers to incorporate consumer experiences at the forefront of service. An overview is presented of the chapters, which are framed around the themes of (i) people, (ii) service and (iii) places.

Author(s)
Musgrave, J.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book chapter
CABI Book Chapter Info
Cover for Visitor attractions.

This chapter explores the diversity of different attractions: constructed, natural, event-related and activity-based. Some of the aspects of attractions that are important to understand are discussed, including their ownership and management structure, their target market and the orientation of the ...

Author(s)
Robinson, P.; Lück, M.; Smith, S.
ISBN
2020 CABI (H ISBN 9781789241488)
Type
Book chapter
CABI Book Chapter Info
Cover for Tourism and destination strategy.

This chapter explores the concept of a strategy in the tourism sector and introduces a range of methods that can be used to plan, manage and develop strategy for businesses of all shapes and sizes. The chapter demonstrates this through a structure that reflects the development of strategy in an...

Author(s)
Robinson, P.; Lück, M.; Smith, S. L. J.
ISBN
2020 CABI (H ISBN 9781789241488)
Type
Book chapter
CABI Book Info
Cover for The elephant tourism business.

This book draws attention to the need for a comprehensive and rigorous focus on local solutions to improve the welfare of captive elephants, their mahouts and local residents, and to enhance tourists' experiences of elephant tourism. It achieves this by critically reviewing recent research into...

ISBN
2021 CABI (H ISBN 9781789245868)
Type
Book
CABI Book Chapter Info
Cover for Elephant tourism conservation and the need for a new strategy: Thai stakeholder attitudes.

This chapter presents the results of interviews with people involved in the elephant camp business in Thailand regarding how elephant camps can be better managed and what makes for success. Interview questions included: How have elephant camp managers responded to the changes in animal welfare...

Author(s)
Ashton, A. S.
ISBN
2021 CABI (H ISBN 9781789245868)
Type
Book chapter
CABI Book Chapter Info
Cover for Promoting elephant-friendly tourism.

The village of Sauraha in Nepal is a principal entry point to Chitwan National Park and has been influenced by multiple events over the past few years, affecting the local tourism dynamics and specific tourism products like elephant-back safaris. The global debate on animal welfare visibly...

Author(s)
Strien, M. van; Schmidt-Burbach, J.
ISBN
2021 CABI (H ISBN 9781789245868)
Type
Book chapter
CABI Book Chapter Info
Cover for The multiple views on the values and identity of the pilgrimage to Santiago.

This chapter offers an analysis about the motivations, values and identities of pilgrims walking to Santiago de Compostela. It also analyses the agents that manage the different routes to Santiago, such as international agencies, public administration, the Church and the Associations of the Friends ...

Author(s)
Santos, X. M.
ISBN
2021 CABI (H ISBN 9781789245653)
Type
Book chapter

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