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Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Islamic customer relationship marketing (ICRM) and inspirations for religious tourism.

The aim of this chapter is to explain and expand the understanding of Islamic customer relationship marketing (ICRM) and its factors for the purpose of religious tourism business. An extensive literature review of various business disciplines, including marketing, relationship marketing, customer...

Kawsar, M. J.; Rashid, T.
2019 CAB International (H ISBN 9781786394132)
Book chapter