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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Islamic tourism: management of travel destinations.

This book focuses on Islamic tourism, including halal tourism and religious tourism and pilgrimage. It covers the theoretical framework and development of Islamic tourism, as well as the management and marketing of destinations. Global case studies are presented, highlighting the challenges and...

Author(s)
Jamal, A.; Raj, R.; Griffin, K.
ISBN
2019 CAB International (H ISBN 9781786394132)
Type
Book
CABI Book Info
Cover for Religious tourism in Asia: tradition and change through case studies and narratives.

This book brings together a range of case studies in the areas of religion, religious tourism and pilgrimage in Asia. It assesses the increasing linkages and interconnections between religious tourism and secular spaces on a global stage, and explores key learning points from a range of...

Author(s)
Yasuda, S.; Raj, R.; Griffin, K.
ISBN
2018 CAB International (H ISBN 9781786392343)
Type
Book
CABI Book Chapter Info
Cover for Branding the Buddha's birthplace: exploring Nepal's potential to become a destination of global Buddhist tourism.

This chapter presents a SWOT analysis of Nepal's potential for Buddhist tourism, and suggests that incorporating Buddhist tourism into the overall nation-branding campaign would not only accentuate the country's genuine heritage but also appeal to a large number of faith-inspired travellers....

Author(s)
Adhikari, D.; Zhang JuYan
ISBN
2018 CAB International (H ISBN 9781786392343)
Type
Book chapter
CABI Book Chapter Info
Cover for Developing pilgrimage itineraries: the way of St Francis in Umbria as case in point.

This chapter reflects on new forms of religious tourism, at both the theoretical and scientific levels, in examining the Way of St Francis, which, through the involvement of political and religious authorities, was awarded the 'pilgrim's licence'. In 2011, a new entrepreneurial initiative was...

Author(s)
Sal, P. de
ISBN
2018 CAB International (H ISBN 9781786392527)
Type
Book chapter
CABI Book Chapter Info
Cover for Marketing approaches and problems of Islamic destinations.

The aim of this chapter is to evaluate the marketing approaches and to identify any marketing problems of Islamic destinations. Using published literature, case studies and on-line sources, the chapter examines why tourism development has not progressed in most parts of the Islamic world, as well...

Author(s)
Bılım, Y.; Bıșkın, F.; Kaynak, İ. H.
ISBN
2019 CAB International (H ISBN 9781786394132)
Type
Book chapter
CABI Book Chapter Info
Cover for To brand Gandhara, the Ancient Buddhist Centre: Pakistan's potential to develop Buddhist tourism.

This chapter presents a SWOT analysis of Pakistan's potential for Buddhist tourism and suggests the incorporation of the Buddhist site of Gandhara into the nation-branding programmes of Pakistan. Campaign planning recommendations are presented in terms of organizations involved, long-term goals,...

Author(s)
Zhang, J.
ISBN
2018 CAB International (H ISBN 9781786392343)
Type
Book chapter
CABI Book Chapter Info
Cover for The destination marketing development of religious tourism in Uzbekistan: a case study.

Following an in-depth discussion of Sufism and its development in Uzbekistan, this chapter presents a model which outlines how the Sufi tourism 'product' in Uzbekistan could be positioned and marketed to a broad range of religious tourists and pilgrims. Recommendations regarding visitor...

Author(s)
Navruz-zoda, B.; Navruz-zoda, Z.
ISBN
2018 CAB International (H ISBN 9781786392343)
Type
Book chapter
CABI Book Chapter Info
Cover for Reinventing British culture: multiculturalism, travel and cross-cultural comparisons.

This chapter provides important multi-cultural perspectives of culture that are intended to present a range of discourses on culture while also seeking to challenge the dominance of Eurocentric and 'white' perspectives of culture, which have become established as the bedrock on which cultural and...

Author(s)
Morpeth, N. D.; Raj, R.; Griffin, K. A.
ISBN
2013 CABI (H ISBN 9781845939236)
Type
Book chapter