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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Islamic tourism: the role of culture and religiosity.

This chapter aims to provide insights into the consumer behaviour of Muslim tourists and their significance as a potential target segment within the context of Halal tourism. More specifically, the chapter intends to discuss the role of religious commitment and culture in impacting Muslim tourist...

Author(s)
Jamal, A.; El-Bassiouny, N.
ISBN
2019 CAB International (H ISBN 9781786394132)
Type
Book chapter
CABI Book Chapter Info
Cover for Islamic customer relationship marketing (ICRM) and inspirations for religious tourism.

The aim of this chapter is to explain and expand the understanding of Islamic customer relationship marketing (ICRM) and its factors for the purpose of religious tourism business. An extensive literature review of various business disciplines, including marketing, relationship marketing, customer...

Author(s)
Kawsar, M. J.; Rashid, T.
ISBN
2019 CAB International (H ISBN 9781786394132)
Type
Book chapter
CABI Book Chapter Info
Cover for Halal tourism: the case of Turkey.

This chapter discusses the concept of halal tourism and presents the case of Turkey as a halal tourism destination. The chapter identifies the fundamentals of halal and halal tourism. It also discusses how we can plan for the development of halal tourism, looking at the consumption side and the...

Author(s)
Bİlİm, Y.; Özer, Ö.
ISBN
2017 CABI (H ISBN 9781786390646)
Type
Book chapter
CABI Book Chapter Info
Cover for Social network tools as guides to religious sites.

This chapter provides insights as to how social media is changing the development of religious sites. It looks at broadcasting through new technologies, circulating information and knowledge relating to a religion, site or brand image. It also illustrates how data from social networks can be used...

Author(s)
Prats, L.; Aulet, S.; Vidal, D.
ISBN
2015 CABI (H ISBN 9781780645230)
Type
Book chapter
CABI Book Chapter Info
Cover for Managing heritage and cultural tourism resources.

This chapter explores a range of challenges and issues regarding the management of cultural and heritage tourism. These themes range from how the ownership of a site can influence its philosophy and mission, to a practical discussion of income streams. It then explores the challenges of...

Author(s)
Edwards, J.
ISBN
2013 CABI (H ISBN 9781845939236)
Type
Book chapter
CABI Book Chapter Info
Cover for Irish cultural tourism - case study of policy development.

This chapter highlights how over 300 historic houses and gardens in Ireland provide the focus for a cultural tourism experience, emphasizing the scope for visitors to engage in creative forms of tourism within these locations. In marketing these cultural locations for tourism, it is argued that...

Author(s)
Gorman, C.
ISBN
2013 CABI (H ISBN 9781845939236)
Type
Book chapter
CABI Book Chapter Info
Cover for Reflection on the constituent elements of cultural tourism: theatre festivals. A case study of Temporada Alta (Girona, Spain).

This chapter emphasizes that the relationship between theatre festivals and tourism is consistent with the way that festivals in general are used as a way of attracting tourists to a destination. In initially reviewing the general qualities of festivals, not least their capacity to enhance a...

Author(s)
Vidal-Casellas, D.; Crous-Costa, N.; Oliveras-Schwarz, M.
ISBN
2013 CABI (H ISBN 9781845939236)
Type
Book chapter